The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers...

The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs). With the grocery retail space undergoing various transitions...

This article presents a mechanism design analysis of the optimal wholesale tariff proposed by the monopolistic manufacturer of a branded product to a monopolistic retailer if the retailer also sells a private label whose quality is unobserved by the brand manufacturer. While prior literature had...

This study attempts to verify the linkages between trademark registration and firm growth based on the different stages of development and two groups of sectors by using Korean firm data. Two different paths of firm growth in Korea are identified. In the trademark-dominant group, trademarks...

The identification of ecological innovation and ecologically innovative firms is important for understanding the role of innovation and technology in the transition to a greener economy. Information from patent and trademark data offers an objective, transparent, fast, and cost-effective way to...

The recent rise of the blockchain based technology of non-fungible tokens (NFTs) hasalready led to a number of lawsuits where NFTs are alleged to infringe trademarks. These caseshave generally centered around the inquiry of likelihood of confusion, as most trademark casesdo, but have also raised...

Joint ownership of a trademark is, in many ways, the intellectual property equivalent of any general partnership. The General Partners shall be collectively responsible for the activities of the partnership and shall be equally empowered to act in the name of the partnership. Similarly, the...

Trademark squatting is a nightmare for brand owners and global business entities today. It is also increasing in many countries around the world. Generally, trademark squatting is an act of registering other people’s marks as their own by squatters in other countries in order to gain benefits...

This was delivered as the Distinguished Visitor In Intellectual Property Lecture at the National University of Singapore Faculty of Law on January 9, 2023.In recent years, trademark owners have increasingly been acting very similarly to those they accuse of infringement or dilution of their...