Background: Digital marketing is a new form of business management and promotion, namely promoting services and products of (SMEs)small and medium enterprises. Despite the importance of digital marketing, SMEs in developing and post-transition countries still do not fully utilize the benefits of...

Reflecting the broader ‘cultural turn' in retail studies, recent surveys of do-it-yourself (DIY) consumers have emphasised human agency rather than economic constraints when explaining their motives for purchasing DIY products. The aim of this paper however, is to evaluate critically this...

This paper presents the first MIMIC (multiple indicator multiple causes) model estimate of the size and development of the shadow economy and of do-it-yourself (DIY) activities in Germany from 1970 to 2005. By 2005, they reached a level of about 17% and 4.94%. While the shadow economy has...

This paper presents the first MIMIC (multiple indicator multiple causes) model estimate of the size and development of the shadow economy and of do-it-yourself (DIY) activities in Germany from 1970 to 2005. By 2005, they reached a level of about 17% and 4.94%. While the shadow economy has...

Alle können heute im Internet selbst kommunizieren, publizieren und sich informieren. Doch die eigentliche Revolution steht uns erst noch bevor: das "Internet der Dinge". Mit wenig Aufwand und zu geringen Kosten kann jeder selbst Produkte designen und fertigen - Schmuck und Modellbauteile,...

The invention revolution -- The new industrial revolution -- The history of the future -- We are all designers now -- The long tail of things -- The tools of transformation : four desktop factories -- Open hardware -- Reinventing the biggest factories of all -- The open organization -- Financing...

Eigenarbei t in öffentlichen Zentren ist ein innovatives Angebot, eine Einladung zum Tätigwerden für den eigenen Bedarf. Eigenarbeit schafft Erlebnisse, Kompetenzen und Produkte. Sie ist ein Stück Lebensqualität, für die Menschen bereit sind, Zeit, Geld und Anstrengung aufzuwenden....

Forecasters who make predictions without regard to past experience have no benchmarks to distinguish between what is radically different about their expectations and what experience has already taught us. Although the future will never replicate the past, analysis of long historical periods is...