The importance of brand personality congruence (BPC), brand attachment (BA) and brand love (BL) in the luxury marketing is paramount. Still, their relationships in enhancing the customers obsessive passion (OP) and compulsive buying behavior (CBB) through the moderating role of materialism...

This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence of hedonic market value on...

The expansion of the metaverse, an all-encompassing digital environment that integrates virtual reality, augmented reality, and the internet, has fundamentally altered human interaction and behavior, including online purchasing. Due to its interactivity and immersion, the metaverse provides a...

This study explores how behavioral addictions, specifically compulsive and addictive buying, shape counterfeit consumption through the mediating roles of hedonic motivation and social comparison. While prior research has explored maladaptive buying behaviors and counterfeit purchasing...

Purpose Academic literature calls for research on the impact of psychological states derived from mental illness on detrimental consumer behaviour. The purpose of this study is to assess the impact of anxiety on the consumer's buying processes (compulsive and impulsive) and emotional regulation....

Purpose - The influence of website quality on online compulsive buying behavior (OCBB) in the context of online shopping based on the usage of a credit card (UCC) and online impulsive buying behavior (OIBB) was investigated in this study. Design/methodology/approach - The authors used a research...

This study is to consider the compulsive buying pattern based on a new Compulsive buying index score. It examines the influence of unplanned buying, emotions, purchasing power, impulsiveness, post-purchase, monomania, direct mail response, and online shopping on compulsive buying behavior in the...

Compulsive buying is a relatively modern stereotypical disorder that interferes with our daily lives and causes serious mental and financial problems. Most studies provided information on an impulsive characteristic that causes compulsive buying and addiction, whereas a lack of studies was found...

Purpose This paper investigates the determinants of compulsive buying behaviour (CBB) and ascertains the effect of CBB on the propensity of an individual to be dependent on loans and fall into financial trouble. The study additionally examines the moderating effect of financial management on the...

Purpose Buying behavior has been significantly altered by technological developments as a result of the rise of the Internet. Online buying behavior is also inextricably linked to electronic payment systems, such as credit cards. This paper investigates how credit-card systems and online...

This research examines the relationships between compulsive buying and financial factors such as: Money attitudes, credit card use and perceived financial well-being. Findings showed that power-prestige has a negative and significant effect and anxiety, compulsive buying and credit card use have...

The present study has attempted to develop our understanding of the impact of demographic and psycho-social factors on impulse and compulsive buying behaviors. This behavior may well stem from several different causes that include personality and few other demographic factor as the most...

Background. Compulsive buying-defined as excessive, uncontrolled, and repetitive buying- is a serious problem in today's society, driven by consumeristic values and reinforced by marketing efforts. However, the research on the external influences (e.g., brand information) and underlying...

The purpose of this research is to investigate the relationship of compulsive buying with its antecedents and consequences and estimates the prevalence of compulsive buying behavior among shopping mall visitors of Pakistan. Data was collected data from 895 systematically selected...