This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the influence of geographical origin on consumers' hedonic evaluation of honey. We then assess the influence of geographical origin and taste on their willingness to pay (WTP) for...

This paper examines consumers' intended adoption of a digital euro in Austria using a discrete choice experiment. We estimate a mixed logit model to quantify the role of key attributes such as privacy, offline functionality, security against financial loss, monetary incentives, and payment form...

By combining vegetable and fish production in a closed-loop system, aquaponics is a promising technology to contribute to sustainable food production. However, information about consumer preferences for aquaponic products is limited and most studies measure willingness to pay hypothetically. The...

This study explores market opportunities for sustainable products, using functional wafers with added malt-used grains, a by-product of the fermentation industry, as a case study. Unlike other research focused on the use of by-products in food, this study adopts an integrated approach,...

As sustainability concerns increasingly influence agri-food systems, environmental labels have become an important tool for signalling producers' ecological responsibility to consumers. However, the effectiveness of such labels depends on how they are perceived and valued in specific product...

This research presents a forward-looking empirical approach in tackling the practical challenges faced by small food producers in Serbia. Using contemporary methodologies, the study places emphasis on the current situational setting and current technological developments. The situational setting...

The objective of the research is to examine the effects of product attributes on consumers' willingness to pay (WTP) for organic oranges in the Mekong Delta and estimate the consumers' WTP for each attribute. The study used survey data from 413 households in the Mekong Delta from March 2022 to...

The combination of consumer preferences, technological changes, and different income elasticities among goods and services can generate inequalities among agents leading to winners and losers. Inspired by these mechanisms, we pose the following research question: "Can immiserizing growth (IG)...

In this paper we develop a novel approach to measuring individual welfare within households, recognizing that individuals may have both different preferences (particularly regarding public consumption) and differential access to resources. We construct a money metric measure of welfare that...

Replacing combustion engine vehicles with battery electric vehicles (BEV) is essential to achieving climate objectives and advancing sustainable transportation, aligning with the United Nations Development Goals and the Paris Agreement. In this project, we identify three perception biases linked...

In this paper we develop a novel approach to measuring individual welfare within households, recognizing that individuals may have both different preferences (particularly regarding public consumption) and differential access to resources. We construct a money metric measure of welfare that...

Cannabis regulatory reform has opened areas for product innovation and entrepreneurship. One dimension that has so far been understudied is the potential for cannabidiol (CBD) and tetrahydrocannabinol (THC) beverages. This study uses double-bounded contingent valuation techniques and parametric...

The combination of consumer preferences, technological changes, and different income elasticities among goods and services can generate inequalities among agents leading to winners and losers. Inspired by these mechanisms, we pose the following research question: “Can immiserizing growth (IG)...

Experimental evidence on intertemporal choice has documented a preference for consumption smoothing that cannot be explained by discounted utility. We study a general class of dynamically consistent intertemporal dual-self preferences that accommodate a preference for consumption smoothing. We...

Replacing combustion engine vehicles with battery electric vehicles (BEV) is essential to achieving climate objectives and advancing sustainable transportation, aligning with the United Nations Development Goals and the Paris Agreement. In this project, we identify three perception biases linked...

Consumer purchasing power is one of the key determinants of consumer behavior, among other factors. Acceptance of new brands or product line extensions of existing brands is influenced by perceived value. New products can be added to existing product lines by introducing new products within...

Many countries are actively promoting a community solar program, which is a community energy program centered on solar photovoltaic power generation, as a public participation-type energy policy. In this study, we analyze the preferences of potential participants in community solar programs from...

Previous research suggests the existence of variables that can moderate the influence of country of origin (COO) on consumer preferences for food products. However, there is a scarcity of studies investigating the moderating effect of consumer animosity on the connection between COO attributes...

Despite the inclusive beneficiation inherent in Corporate Social Responsibility (CSR), emergent literature suggests that it has become a serendipitous differentiation strategy. However, scarce in pre-emerging economies are integrated and robustly tested models linking the CSR dimensions to...

The purpose of this study was to examine the effect of advertisement on consumer brand preference of sachet water in the La Nkwantanang Municipality. This study used quantitative research technique with a sample size of 399 respondents. A closed ended type of questionnaire was used and also a...

While existing research has extensively investigated Muslim consumers’ reactions to international brands, there is limited scholarship exploring their perceptions of brands from other Muslim countries. This study aims to elucidate the intention to purchase Turkish products among Tunisian...

We investigate heterogeneity in patterns of preferences for health insurance features using health insurance choice data from a controlled laboratory experiment. Within the experiment, participants make consecutive insurance choices based on choice sets that vary in composition and size. We keep...

Human drivers routinely make implicit tradeoffs between their selfish interests and the safety of passengers, as when they perform a rolling stop in order to reach their destination faster. Here I explore whether they are comfortable with autonomous vehicles (AVs) that encode similar selfish...

This paper studies consumer discrimination while taking into consideration the role of competition between firms, providing one of the first large-scale comprehensive analyses of consumer discrimination and market forces. We formally model consumer discrimination, where some majority-group...