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Year of publication
Subject
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Kundenbindungsprogramm 964 Loyalty program 964 Konsumentenverhalten 546 Consumer behaviour 545 Beziehungsmarketing 535 Relationship marketing 531 Einzelhandel 160 Retail trade 157 Sales promotion 115 Verkaufsförderung 115 Kundenbindung 110 Theorie 104 Theory 104 Rabatt 98 Rebate 94 Deutschland 93 Germany 84 Customer satisfaction 82 Kundenzufriedenheit 82 Customer retention 72 Loyalty programs 62 USA 62 United States 62 Marketing management 49 Marketingmanagement 49 Lebensmitteleinzelhandel 48 Preismanagement 48 Pricing strategy 48 Kundenkarte 46 Food retailing 45 Online retailing 43 Online-Handel 43 Hotel industry 41 Hotellerie 41 Dienstleistungsqualität 39 Service quality 39 Mobile communications 37 Mobilkommunikation 37 Experiment 35 Internet marketing 34
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Online availability
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Undetermined 338 Free 160 CC license 10
Type of publication
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Article 705 Book / Working Paper 287
Type of publication (narrower categories)
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Article in journal 599 Aufsatz in Zeitschrift 599 Aufsatz im Buch 101 Book section 101 Graue Literatur 59 Non-commercial literature 59 Hochschulschrift 56 Working Paper 40 Arbeitspapier 39 Thesis 35 Case study 15 Fallstudie 15 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 Dissertation u.a. Prüfungsschriften 4 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Beispielsammlung 1 Bibliographie 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
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Language
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English 809 German 175 Undetermined 5 French 2 Polish 1 Russian 1
Author
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Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Dorotic, Matilda 7 Fearne, Andrew P. 7 Hoffmann, Anke 7 Mattila, Anna S. 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Caminal, Ramón 5 Hoynes, Hilary W. 5 Huber, Frank 5 Ieva, Marco 5 Karray, Salma 5 Krafft, Manfred 5 Pandey, Neeraj 5 Park, Young-Hoon 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4 Chan, Haksin 4 Ching, Andrew 4 Danaher, Peter J. 4 Drèze, Xavier 4 Fang, Zheng 4 Ha, Young 4
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Institution
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National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska Institutionen <Göteborg> 1 Shaker Verlag 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
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Published in...
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Journal of retailing and consumer services 44 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 13 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Marketing science 9 The service industries journal 9 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of marketing 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 International journal of contemporary hospitality management 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 International Journal of Research in Business and Social Science : IJRBS 5 Journal of air transport management 5 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 NBER Working Paper 5 Psychology & marketing 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5 Theoretical economics letters 5 Working paper / National Bureau of Economic Research, Inc. 5 Asia Pacific journal of marketing and logistics 4
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Source
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ECONIS (ZBW) 971 USB Cologne (EcoSocSci) 19 BASE 1 EconStor 1
Showing 1 - 50 of 992
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Green loyalty? : Unveiling consumer preferences in sustainable temporary loyalty programs
Krampe, Caspar; Groot, Anne-Jeth de; Hurst, William - In: Cleaner and responsible consumption 16 (2025), pp. 1-13
Almost every food retailer offers them - temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by offering enticing, product-based incentives. However, an emerging concern arises regarding the sustainability impact of these programs, and consumers have started questioning the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396753
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Longitudinal perceptions of gamified loyalty programs (GLPs) : a mix of slot machines and entertainment toys
Lopes, José Varela; Casais, Beatriz - In: Journal of research in interactive marketing : … 19 (2025) 2, pp. 268-286
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015416699
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The impact of customer boredom on the efficacy of a rewards program
Stock, Axel; Ashoori, Minoo Talebi - In: Journal of economy and technology 3 (2025), pp. 299-313
In this paper, we study utilizing a game theoretic model, how variety seeking triggered by customer boredom may affect a firm's rewards program, pricing strategy and profits. Customer Boredom is conceptualized as a utility loss resulting from the purchase of a previously consumed brand. We...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433615
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Factors affecting mobile coupon acceptance through smartphone app
Ahmed, K. A. Asraar; Damodharan, V. S.; Kumaraperumal, S. - In: International journal of business information systems : … 46 (2024) 1, pp. 140-164
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015061828
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Effects of the loyalty program on store loyalty : the moderating role of membership duration
Stanković, Jelena A.; Đukić, Suzana - In: Ekonomske teme 62 (2024) 4, pp. 503-520
Store loyalty is a key focus for companies that want to retain their customers. One strategy for building store loyalty is to develop a loyalty program. This study aims to examine the impact of economic and non-economic benefits of the program on store loyalty, with the mediating role of the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433371
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Exploring the importance of building strong customer relationships
Seturi, Maia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 33-37
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507363
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The BORIS experience : evaluating omnichannel returns and repurchase intention
Hao, Jianliang; Richey, Robert Glenn <Jr.>; Morgan, Tyler R. - In: International journal of physical distribution and … 54 (2024) 11, pp. 44-81
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198510
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Contextual integrity of loyalty programs, compromised? : interrogating consumer health data practices and networked actors in the U.S. retail sector
Baik, Jeeyun Sophia; Famularo, Jordan - In: Telecommunications policy : the international journal … 48 (2024) 7, pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015069672
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Quantifying the short- and long-term effects of promotional incentives in a loyalty program : evidence from birthday rewards in a large retail company
Nishio, Kazuki; Hoshino, Takahiro - In: Journal of retailing and consumer services 81 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116829
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Using loyalty card data to understand the impact of weather on click & collect behaviours in UK retailing
Rose, Natalie; Dolega, Les; Rowe, Francisco - In: The international review of retail, distribution and … 34 (2024) 5, pp. 571-592
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193839
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Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - In: Quantitative marketing and economics : QME 21 (2023) 2, pp. 147-181
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014333875
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How desirable is the medium? : effect of point accumulation scheme on consumer loyalty toward reward program
Park, Eujin - In: Asia marketing journal 24 (2023) 4, pp. 190-205
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013555708
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Dare If You Can : Offering Subscription Discounts, Loyalty Rewards, and Deep Promotions to Your (Grocery) Customers
Wolters, Jannik; Huchzermeier, Arnd - 2023
Subscription programs, which offer customers access to exclusive benefits and discounts for a recurring membership fee, are experiencing a surge in popularity in the retail sector. Most new subscription programs are launched by retailers already offering their customers free loyalty programs...
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Competitor Coupons : A Remedy for Residual Collusion
Harrington Jr, Joseph E. - 2023
There are well-documented episodes for which prices remained at supracompetitive levels even after a cartel had been shut down by the competition authority. As long as market conditions remain reasonably stable, it is quite possible that collusive prices will still be incentive compatible so the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014347659
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Loyalty programmes and their specifics in the Chinese hospitality industry : qualitative study
Gubíniová, Katarína; Moller, Thorsten Robert; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-12
Instead of aiming to achieve as many members as possible, it is important to focus on retaining customers, which is achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors in the world, hotels have realised the potential to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014319270
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Loyalty program benefits and their effect on relationship quality and loyalty to the retailer
Corbishley, Karen M.; Meintjes, Corné; Mason, Roger B. - In: International Journal of Research in Business and … 12 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014285172
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Evolution of loyalty programs offered to customers and investors
Dziawgo, Danuta - In: Financial internet quarterly 19 (2023) 1, pp. 35-47
The subject of this study is loyalty programs, The aim of the article is to draw attention to loyalty in the current economy, The purpose of the article is to examine the evolution of loyalty pro- grams offered to consumers and investors, The study will cover the issue of building a loyal base...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014281311
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Cross-partner effects in coalition loyalty programs : the interaction of point redemptions with program sales
Li, Chen; Swaminathan, Srinivasan; Kim, Junhee - In: European journal of marketing 59 (2025) 3, pp. 645-668
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396281
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How to achieve targeted advertising with the e-commerce platform's membership system?
Li, Hu; Zhang, Weiyi; Du, Shaofu; Sun, Xiahui - In: Omega : the international journal of management science 130 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015085380
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Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values
Balabanis, George; Stathopoulou, Anastasia; Balabanis, John - In: Journal of international marketing 33 (2025) 1, pp. 17-36
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015340302
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Loyalty management : driving engagement with loyalty programs and customer experience
Ziliani, Cristina; Ieva, Marco - 2025 - Second edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325628
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Loyalty Programs and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points
Boer, Evert R. de; Chin, Xiao Yao - 2025
Chapter 1: Introducing the currency effect -- Chapter 2: Designing the best currency for your loyalty program -- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program -- Chapter 4: Creating a marketplace for your loyalty program currency -- Chapter 5: Optimizing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189957
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All about social coupons! : evolution, review and research directions
Ram, Pappu Kalyan; Pandey, Neeraj; Paul, Justin - In: Marketing intelligence & planning 43 (2025) 1, pp. 96-126
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015201430
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The revenue and welfare implications of digital coupon stimulus programs
Chen, Ying; Mao, Jiaming; Wang, Yue - In: China economic review 91 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414258
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Nonlinear reward gradient behavior in customer reward and loyalty programs : evidence from the restaurant industry
Ko, Woo Li; Song, Tae Ho - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 4, pp. 816-826
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015421757
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Breakage analysis for profitability management in high-value, low-frequency loyalty programs
Goić, Marcel; Montoya, Ricardo; Troncoso, Isamar - In: International journal of research in marketing : IJRM ; … 42 (2025) 2, pp. 450-466
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435846
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Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs : A Bayesian Additive Regression Tree Approach
Taylor, Wayne; Dong, Xiaojing - 2022
Spatial models in retailing allow for correlations among purchase decisions from consumers within predefined geographic areas. The purpose of these models is to control for unobserved demand side effects at the regional-level (e.g., a neighborhood), but they typically ignore synergies among...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013298480
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The role of bonuses in loyalty programs : a literature review
Hagström, Marcus; Rosengren, Sara; Hagberg, Johan - 2022
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Customer segment transition through the customer loyalty program
Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163362
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Consumption response to Seoul's COVID-19 shopping coupons : evidence from consumer data
Woo, Seokjin; Aum, Sangmin; Kim, Dohyung; Moon, Heyjin; … - In: The Korean economic review 38 (2022) 2, pp. 231-250
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Consumption Response to Seoul's Covid-19 Shopping Coupons : Evidence from Consumer Data
Woo, Seokjin; Aum, Sangmin; Kim, Dohyung; Moon, Heyjin; … - 2022
This study measures the extent to which Seoul's COVID-19 shopping coupon program affects individuals' consumption. Unlike other COVID-19-related transfer programs, the Seoul Metropolitan government provides consumption coupons depending on income. We quantify the causal effect of Seoul's program...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013406860
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Influence of special treatment benefits on Generation Y students' attitude towards retail point-based loyalty programmes : retail point-based loyalty programmes
Neves, Jacinta Ana; Redda, Ephrem Habtemichael; De … - In: International Journal of Research in Business and … 11 (2022) 8, pp. 24-34
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013445485
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Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty program
Bies, Suzanne - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013332142
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Consumer response to personalized price promotions for food products
Thi Thuy Minh Nguyen - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013187762
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Can digitalized tools help stimulate the domestic economy? : evidence from the effects of digital coupons on merchant operation
Wang, Yong; Yin, Zhentao; Xing, Jianwei - In: China economic quarterly international : CEQI 2 (2022) 3, pp. 227-238
By analyzing high-frequency data of mobile platform transactions in a large Chinese city, this paper explores the effects of digital coupons on catering and retailing businesses. The results show that digital coupons could generate positive and sustainable effects on the turnover and total sales...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013428906
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Choosing optimal omnichannel coupon redeeming options in multiple channel settings
Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17
This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013470569
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Time-limited loyalty rewards
Caminal, Ramón - In: The journal of industrial economics 70 (2022) 4, pp. 962-998
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014310717
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Cross-Merchant Spillovers in Coalition Loyalty Programs
Ngwe, Donald; Els, Michael; Schwam, Daniel; Gupta, Sunil - 2022
Loyalty programs are a widely used marketing tool for firms seeking to improve outcomes ranging from customer retention to data collection. In coalition loyalty programs, consumers can earn and spend points at any merchant within a network. Merchants in a coalition loyalty program must...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014084785
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The Influence and Importance of Customer Loyalty Programs on E-Loyalty – An Empirical Study among Gen Z customers of Tirunelveli District
Kumaresan, Shyamala; John, Dr. A. Michael - 2022
The role played by Loyalty Programs and their influence as a marketing instrument is very crucial in the retention and growth of customer base. This research paper intends to explore the conceptual framework that links the effectiveness of loyalty programs and their impact of E-Loyalty on Gen Z...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014084967
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Reward point accumulation behaviour of credit card users in Pune city
John, Shilly - In: International journal of applied behavioral economics : … 11 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014276910
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Do customer loyalty programs enhance customers buying behaviour in supermarkets in Kenya?
Lawrence, Lucy Ongaya; Muathe, Stephen - In: International Journal of Research in Business and … 11 (2022) 3, pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013355067
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Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value
Ebrahimi, Abolghasem; Askarifar, Kazem; Nikbakht, Amin - In: Journal of financial services marketing 29 (2024) 3, pp. 808-825
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015061269
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Hedonic adaptation to preferential treatment : the moderating effect of the structural characteristics of loyalty programs
Fu, Xiaorong; Ren, Xiangming - In: Nankai business review international 15 (2024) 3, pp. 390-416
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065347
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Who are the right customers for mobile and paper coupons?
Galib, Mohammad - In: International journal of internet marketing and … 20 (2024) 1, pp. 50-82
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065491
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Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.; Bowen, John T.; Baloglu, Seyhmus - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2328-2346
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015053384
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Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini; Simatupang, Tota - In: Biometrics and neuroscience research in business and …, (pp. 279-294). 2024
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Modeling social coupon redemption decisions of consumers in food industry : a machine learning perspective
Ram, Pappu Kalyan; Pandey, Neeraj; Persis, Jinil - In: Technological forecasting and social change : an … 200 (2024), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015121151
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Loyalty currency and mental accounting : do consumers treat points like money?
Lim, Freddy; Chun, So Yeon; Satopää, Ville - In: Manufacturing & service operations management : M & SOM 26 (2024) 5, pp. 1878-1896
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015133190
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Targeting effectiveness of mobile coupons : from exposure to purchase
Chu, Wujin; Joo, Jaewoo - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 342-354
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137914
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Measuring the effects of customized targeted promotions on retailer profits : prescriptive analytics using basket-level econometric analysis
Chaudhry, Alexander; Heilman, Carrie; Seetharaman, Seethu - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 1028-1051
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015138158
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