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  • Search: subject_exact:"Kundenzufriedenheit"
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Year of publication
Subject
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Kundenzufriedenheit 15,812 Customer satisfaction 15,728 Konsumentenverhalten 7,460 Consumer behaviour 7,454 Dienstleistungsqualität 7,143 Service quality 7,136 Beziehungsmarketing 7,065 Relationship marketing 7,049 Online-Handel 1,487 Online retailing 1,484 Satisfaction 1,347 Arbeitszufriedenheit 1,270 Job satisfaction 1,261 Urlaubsverhalten 1,096 Holiday behaviour 1,095 Customer service 1,065 Kundenservice 1,065 Emotion 980 customer satisfaction 962 Beschwerdemanagement 956 Complaint management 953 Electronic Commerce 931 Vertrauen 929 Confidence 928 Qualitätsmanagement 926 E-commerce 912 Quality management 878 Virales Marketing 867 Viral marketing 866 Markenimage 818 Brand image 817 Einzelhandel 807 Retail trade 790 Hotel industry 749 Hotellerie 749 Zufriedenheit 731 Brand management 730 Markenführung 730 satisfaction 691 Bank 654
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Online availability
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Undetermined 6,846 Free 2,925 CC license 519
Type of publication
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Article 13,228 Book / Working Paper 3,022 Journal 13
Type of publication (narrower categories)
All
Article in journal 12,250 Aufsatz in Zeitschrift 12,250 Aufsatz im Buch 860 Book section 860 Hochschulschrift 389 Graue Literatur 348 Non-commercial literature 348 Thesis 259 Working Paper 257 Arbeitspapier 239 Case study 121 Fallstudie 121 Conference paper 117 Konferenzbeitrag 117 Collection of articles of several authors 105 Sammelwerk 105 Dissertation u.a. Prüfungsschriften 77 Aufsatzsammlung 75 Konferenzschrift 31 Ratgeber 29 Guidebook 25 Bibliografie enthalten 20 Bibliography included 20 Collection of articles written by one author 20 Sammlung 20 Conference proceedings 12 Lehrbuch 12 Textbook 11 Handbook 10 Handbuch 10 Reprint 10 Umfrage 7 Bibliografie 6 Interview 6 Article 5 Statistik 4 Elektronischer Datenträger 3 Research Report 3 Systematic review 3 Übersichtsarbeit 3
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Language
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English 14,983 German 1,215 Undetermined 58 French 6 Italian 5 Polish 3 Czech 1 Danish 1 Spanish 1
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Author
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Han, Heesup 79 Homburg, Christian 59 Mattila, Anna S. 41 Svensson, Göran 38 Mittal, Vikas 37 Usman, Osly 31 Ringle, Christian M. 30 Aksoy, Lerzan 29 Gil Saura, Irene 28 Wong, IpKin Anthony 28 Keiningham, Timothy 27 Huber, Frank 26 Gustafsson, Anders 25 Law, Rob 25 Prayag, Girish 25 Prybutok, Victor R. 25 Söderlund, Magnus 25 Hyun, Sunghyup Sean 24 Shahin, Arash 24 Bruhn, Manfred 23 Prentice, Catherine 22 Bilgihan, Anil 21 Jang, Soocheong (Shawn) 21 Klaus, Philipp 21 McColl-Kennedy, Janet R. 21 Balaji, M. S. 20 Bauer, Hans H. 20 Matzler, Kurt 20 Evanschitzky, Heiner 19 Loureiro, Sandra Maria Correia 19 Park, Jungkun 19 Roberts-Lombard, Mornay 19 Roschk, Holger 19 Sharma, Piyush 19 Töpfer, Armin 19 Gelbrich, Katja 18 Lee, Choong-Ki 18 Ryu, Kisang 18 Stauss, Bernd 18 Wieseke, Jan 18
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Institution
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Springer Fachmedien Wiesbaden 23 Verlag Dr. Kovač 11 National Bureau of Economic Research 8 Books on Demand GmbH <Norderstedt> 7 IGI Global 5 Nomos Verlagsgesellschaft 5 Erasmus Research Institute of Management 4 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 3 Excellence-in-Service-Konferenz <6., 2016, Koblenz> 3 Rheinisch-Westfälische Technische Hochschule Aachen 3 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 3 Shaker Verlag 3 Technische Universität Hamburg 3 University of Bamberg, Chair of Finance 3 De Gruyter Oldenbourg 2 Deutsche Bundespost Postdienst 2 Deutsche Marketing-Vereinigung 2 Edward Elgar Publishing 2 Eric Cuvillier <Firma> 2 Ernst-Moritz-Arndt-Universität Greifswald 2 Forschungsgemeinschaft Qualitätssicherung 2 Freie Universität Berlin 2 Fördergesellschaft Marketing an der Universität Augsburg 2 Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA 2 Harvard Graduate School of Business Administration 2 ICF International 2 Information Resources Management Association 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Technische Universität Braunschweig 2 Technische Universität Ilmenau 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 2 A. C. Nielsen Company <Schaumburg, Ill.> 1 ANZMAC Conference <2019, Wellington> 1 Academy of Marketing 1 Adolf Würth GmbH & Co. KG 1 Allgemeiner Deutscher Automobil-Club 1 American Economic Association 1 American Society for Quality 1
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Published in...
All
Journal of retailing and consumer services 527 International journal of hospitality management 442 Journal of business research : JBR 349 Total quality management & business excellence 248 The journal of services marketing 215 Tourism management : research, policies, practice 203 The service industries journal 184 Journal of travel and tourism marketing 183 International journal of contemporary hospitality management 176 Journal of hospitality marketing & management 160 Cogent business & management 140 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 112 The TQM journal : the international review of organizational improvement 112 Psychology & marketing 108 Asia Pacific journal of marketing and logistics 107 Services marketing quarterly 106 Journal of service research : JSR 102 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 99 Service business 96 Journal of air transport management 92 Journal of service management 88 Tourism management perspectives : TMP 88 International journal of productivity and quality management : IJPQM 83 International journal of quality and service sciences 77 Journal of hospitality and tourism insights 77 Journal of the Academy of Marketing Science 76 Industrial marketing management : the international journal for industrial and high-tech firms 75 International Journal of Research in Business and Social Science : IJRBS 75 International journal of quality & reliability management 68 SpringerLink / Bücher 67 Tourism analysis : an interdisciplinary tourism & hospitality journal 67 Journal of Islamic marketing 66 International journal of services and operations management 65 Journal of strategic marketing 65 The international journal of bank marketing : IJBM 65 Journal of Asian finance, economics and business : JAFEB 63 Journal of retailing 63 European journal of marketing : EJM 61 International journal of services, economics and management 60 Journal of marketing 58
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Source
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ECONIS (ZBW) 15,949 USB Cologne (EcoSocSci) 258 EconStor 29 OLC EcoSci 11 RePEc 10 BASE 5 Other ZBW resources 1
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Showing 1 - 50 of 16,263
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National culture as a factor in visitors' evaluations of hotel services
Wąsowicz-Zaborek, Elżbieta - In: International journal of hospitality management 125 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357800
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The influence of cost on customer satisfaction in e-commerce logistics : mediating roles of service quality, technology usage, transportation time, and production condition
Sasiprapha Asawawibul; Khahan Na-Nan; Kaptun Pinkajay; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-12
This study investigates the mediating roles of technology usage, service quality, transportation time, and product condition in the relationship between cost and customer satisfaction in the online retail logistics sector. Data were collected from 316 online sellers in Thailand, and the PROCESS...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358658
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Embracing open innovation in hospitality management : leveraging AI-driven dynamic scheduling systems for complex resource optimization and enhanced guest satisfaction
Rapeepan Pitakaso; Golinska-Dawson, Paulina; Peerawat Luesak - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-24
The hospitality sector increasingly grapples with the tension between operational efficiency and personalized guest services. In response, this study develops and evaluates a novel platform for dynamic room cleaning and resource allocation, guided by open innovation principles and complexity...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358668
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The effect of perceived brand betrayal on brand hate, avoidance-like and attack-like strategies : a comparative study of customers with/without past negative experiences
Rasouli, Nasrin; Rasoolimanesh, S. Mostafa; … - In: International journal of hospitality management 126 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358875
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An interplay between digital banking services, perceived risks, customers' expectations, and customers' satisfaction
Rakocevic, Sladjana Barjaktarovic; Rakic, Nela; … - In: Risks : open access journal 13 (2025) 3, pp. 1-26
Advancements in technology and emerging digital trends are driving the expectations of bank clients. With the development of new, innovative technologies, the banking sector has started creating new products and services and looking for new channels through which to offer those services in a way...
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The contribution of sustainable practices to the creation of memorable customer experience : empirical evidence from Michelin Green Star restaurants
Bonfanti, Angelo; Bagnato, Giovanna; Vigolo, Vania - In: International journal of hospitality management 126 (2025), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359590
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Association of international remittance with satisfaction and utilization of maternal healthcare services in Nepal : a secondary analysis of two cohort studies
Kilpi, Kasperi; Puthoopparambil, Soorej J.; Gurung, Rejina - In: Journal of international development : the journal of … 37 (2025) 1, pp. 51-67
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371579
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Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model
So, Kevin Kam Fung; Yang, Yang; Li, Xiang - In: The Cornell hospitality quarterly 66 (2025) 2, pp. 253-272
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371704
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"Good" and "bad" frictions in customer experience : conceptual foundations and implications
Padigar, Manjunath; Li, Yi; Manjunath, Chandana N. - In: Psychology & marketing 42 (2025) 1, pp. 21-43
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Rating with the senses : how sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; … - In: Psychology & marketing 42 (2025) 1, pp. 159-174
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372971
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Empathy at the heart of customer experience : a holistic framework for understanding and enhancing consumer empathy through the lens of customer experience
Lehnert, Leon; Kühnl, Christina - In: Psychology & marketing 42 (2025) 2, pp. 332-358
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Performance information, expectations and satisfaction with public service delivery in the context of co-production initiatives
Voet, Joris van der; Bekerom, Petra van den - In: Public management review 27 (2025) 4, pp. 1157-1178
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Creating a hospitable hospital : how colors, music, and scent in the servicescape reduce rumination and enhance the patient waiting experience
Bonnin, Gaël; Goudey, Alain - In: International journal of hospitality management 128 (2025), pp. 1-14
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Becoming an attractive public customer to strategic suppliers
Fridner, David - In: Journal of public procurement : JoPP 25 (2025) 2, pp. 205-228
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How to use emerging service technologies to enhance customer centricity in business-to-business contexts : a conceptual framework and research agenda
Wünderlich, Nancy V.; Blut, Markus; Brock, Christian; … - In: Journal of business research : JBR 192 (2025), pp. 1-14
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Improving startup's attractiveness as industrial customers by organizing theirpurchasing activities
Tessaro, Juliano Afonso; Harms, Rainer; Schiele, Holger - In: Journal of global operations and strategic sourcing 18 (2025) 2, pp. 157-181
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422922
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The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
Thao Phuong Vu; Nguyen Duong Tuan - In: Journal of Trade Science 13 (2025) 2, pp. 87-109
This study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact of these dimensions on repurchase intention, including their indirect effects...
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Satisfaction of return EU movers
Petracco, Carly (contributor); Cinova, Daniela (contributor) - European Commission / Directorate-General for … - 2025
Labour mobility and migration have long been a defining feature of the European Union (EU), fostering economic integration, cultural exchange, and social dynamism. Within this complex landscape, return mobility - where EU citizens move back to their home countries after living in another Member...
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The hidden keys to customers satisfaction in the booming cloud kitchen industry of Bangladesh
Rahman, Md Azizur; Akter, Salma; Ashrafi, Taj - In: Revista de métodos cuantitativos para la economía y … 39 (2025), pp. 1-23
Este estudio explora los factores más influyentes en la satisfacción del consumidor en el próspero negocio de la cocina en la nube en Bangladesh, teniendo en cuenta las percepciones cambiantes y los avances tecnológicos. Hemos analizado cómo afectan a la satisfacción en el mercado...
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Satisfaction as a mediator between perceptions of service quality and loyalty related to the Indonesian social security mobile app
Balqiah, Tengku Ezni; Nilakurnia, Roswita; Astuti, … - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 1, pp. 31-41
Manuscript type: Research Article Research Aims: to determine whether the perceived service quality factors could promote user Jamsostek Mobile (JMO) satisfy and continue to use JMO Design/methodology/approach: Data was gathered through an online survey of JMO users to analyse three hypotheses...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439192
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Are digital and social media marketing matters for Tajikistan’s youth travelers?
Jamshed, Namozov; Gayatri, Gita - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 1, pp. 87-110
Manuscript type: Research Article Research Aims: This study investigates the impact of social media and online marketing, particularly Online Information Quality (OIQ) and User-Friendly Accessibility (UFA), on the Behavioral Intentions of domestic youth tourists in Dushanbe, Tajikistan....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439226
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Unveiling the power of supplier-country image on B2B customers' perceptions : beyond the product's beauty
Crespo, Cátia Fernandes; Crespo, Nuno; Silva, Susana C. - In: International business review 34 (2025) 3, pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440297
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Determining investment allocation strategies to improve consumer satisfaction based on a preference learning model
Wu, Xingli; Liao, Huchang - In: Journal of retailing and consumer services 82 (2025), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441254
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Brand loyalty and repurchase intention in the face of opportunistic recalls : the moderating role of perceived dialogical CSR communication
Hussain, Shahid; Seet, Pi-Shen; Qazi, Asim; Salam, Abdul; … - In: Journal of retailing and consumer services 84 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441681
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Recovering customer satisfaction after a chatbot service failure : the effect of gender
Rese, Alexandra; Witthohn, Lennart - In: Journal of retailing and consumer services 84 (2025), pp. 1-23
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441752
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An algorithmic marketing approach to analyzing consumer well-being : incorporating psychological factors in customer loyalty
Zhao, Yu; Tsubaki, Michiko - In: Journal of retailing and consumer services 84 (2025), pp. 1-17
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The way out : customer benefits and self-service satisfaction in cashierless shopping systems
Schultz, Carsten D.; Paetz, Friederike - In: Journal of retailing and consumer services 85 (2025), pp. 1-15
Introducing cashierless shopping systems offers an opportunity to innovate the checkout process for stationary retailers who encounter significant competition from both, existing stationary competitors and online retailers. The present study analyzes three types of cashierless shopping systems:...
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Improving consumer satisfaction through shopping app features : a Kano-based approach
Sinemus, Kathrin; Zielke, Stephan; Dobbelstein, Thomas - In: Journal of retailing and consumer services 85 (2025), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441834
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Striking the right balance : customising return policy leniency for managing customer online return proclivity and satisfaction
Quang Huy Duong; Zhou, Li; Meng, Meng; Le Thuy An Dang; … - In: Journal of retailing and consumer services 85 (2025), pp. 1-17
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The wedding at the hotel : venue choice, servicescape and customer experience as shared on TripAdvisor
Cartas, Beatriz Sanches; Guerreiro, Manuela; Barreira, … - In: Journal of tourism, sustainability and well-being 13 (2025) 2, pp. 88-104
A wedding is always a special event. The wedding experience, carved under the influence of environmental stimuli - servicescape or wedding-scape - and an antecedent of behavioural outcomes, as shared in online platforms, increasingly influences the decision-making of other couples. Adopting an...
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Intersecting pathways : exploring the mediating role of calling and affective commitment through self-compassion in job satisfaction enhancement
Uzunbacak, Hasan Huseyin; Akçakanat, Tahsin; Erhan, Tugba - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-23
This study aims to reveal the significance of self-compassion, job satisfaction, calling, and affective commitment in the context of safety workers. The sample of the study consists of security personnel working in the public sector. The data were collected on a voluntary basis from 308 people...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015406485
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The role of AI as an unconventional salesperson in consumer buying decisions, satisfaction and happiness
Cuesta-Valiño, Pedro; Kazakov, Sergey; Durán-Álamo, … - In: European research on management and business economics 31 (2025) 2, pp. 1-13
Grounded in consumer motivation theory, this study examined how trust in AI, along with its credibility and versatility, drives consumers to adopt AI in online retail, ultimately improving consumer satisfaction and happiness. Survey data from 1,471 consumers in Spain were analysed to scrutinise...
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Exploring distance learning in higher education : satisfaction and insights from Mexico, Saudi Arabia, Romania, Turkey
Lytras, Miltiadēs; Serban, Andreea Claudia; Ntanos, … - In: Journal of business economics and management 26 (2025) 1, pp. 1-20
Education, notably higher education, faced a significant challenge during the last period. Our data exploratory study aims to provide insights into the key factors that define students' Distance Learning (DL) in the current period. Based on the main findings, we justify our bold proposition for...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015413221
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Exploring justice perceptions in online banking recovery : gender moderation and behavioral outcomes
Ali, Attia Abdelkader; Andrei, Andreia Gabriela; … - In: Journal of business economics and management 26 (2025) 1, pp. 164-185
The study addresses the recovery from service failures in online banking. It focuses on the three dimensions of perceived recovery justice - namely, distributive justice (DJ), procedural justice (PJ), and interactional justice (IJ) - and investigates their impact on post-recovery satisfaction...
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Do ICT boost business-to-business satisfaction in times of uncertainty?
Gil Saura, Irene; Berenguer Contrí, Gloria; … - In: Journal of business economics and management 26 (2025) 2, pp. 378-399
Tourism is a highly sensitive industry concerned about the social and economic consequences of instability. In this sense, it is vital to understand how relationships develop and what factors lead to satisfaction among the stakeholders. Most research on tourism has focused on analysing B2C...
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The robot–human paradox : a meta-analysis of customer service by robots versus humans on customer experience
Santini, Fernando de Oliveira; Lim, Weng Marc; Sampaio, … - In: Journal of consumer behaviour 24 (2025) 3, pp. 1392-1404
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Receiving employee attention on the floor of the store and its effects on customer satisfaction
Söderlund, Magnus; Julander, Claes-Robert - In: Journal of consumer behaviour 24 (2025) 4, pp. 1656-1668
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456505
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The future of work : understanding the effectiveness of collaboration between human and digital employees in service
Le, Khanh Bao Quang; Sajtos, Laszlo; Kunz, Werner H.; … - In: Journal of service research 28 (2025) 1, pp. 186-205
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Impacts of urban-rural migration on domain-specific satisfaction
Kumagai, Junya; Yoo, Sunbin; Managi, Shunsuke - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211236
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Residential satisfaction indicator : Latin American evidence
Torre, Michelle-Ángela Zea-De la; Jimber del Río, … - In: International journal of strategic property management 29 (2025) 1, pp. 48-61
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Job satisfaction and employee loyalty : a causal relationship examined with the use of structural equation modelling
Lotko, Aleksander; Lotko, Małgorzata; Popek, Stanisław; … - In: Krakow review of economics and management 1008 (2025) 2, pp. 127-146
Objective: Identification of the impact of job satisfaction on employee loyalty. Research Design & Methods: A quantitative approach was applied. Critical analysis of literature and an expert panel was used to identify variables. A questionnaire study was carried out online on the sample of 419...
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Effects of financial consumer protection on brand love and brand advocacy
Chow, Matthew Yau Choi; Ho, Shirie Pui Shan - In: Journal of financial services marketing 30 (2025) 2, pp. 1-15
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Evaluating public administrative services in Vietnam : a dual model comparison of SERVQUAL and SERVPERF
Thuy Nguyen Thi Le; Thi Hong Viet Bui; Viet Hoang Dinh; … - In: International journal of services technology and … 30 (2025) 5, pp. 1-19
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An adaptive genetic hyper-heuristic algorithm for a two-echelon vehicle routing problem with dual-customer satisfaction in community group-buying
Xu, Song; Ou, Xiangyue; Govindan, Kannan; Chen, Mingzhou; … - In: Transportation research : an international journal 194 (2025), pp. 1-27
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Car use, mobility and transport satisfaction of older adults in Czechia : a gender perspective
Adamovska, Eva; S̆imec̆ek, Michal - In: Research in transportation economics 111 (2025), pp. 1-9
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Determinants of customers' intention to adopt last mile-attended service points
Oflaç, Bengü Sevil; Özcan, Seda - In: Istanbul business research 54 (2025) 2, pp. 214-231
This study investigates the determinants influencing consumer intention relating to attended service points in last-mile delivery, which has received less attention than the unattended model. In this regard, we examine the effects of perceived value, online shopping delivery risk, and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015449635
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The impact of employee responsiveness on perceived crowding outcomes : evidence from Türkiye as an emerging market
Bakırtaş, Hülya - In: Istanbul business research 54 (2025) 2, pp. 232-254
This study explores the role of employees as a possible influencer in tempering consumers' crowding outcomes. The research was conducted in the context of Türkiye, an emerging market characterized by a collectivist culture. This research fills a gap in the existing literature on the cultural...
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Who stays loyal to transit? : Understanding preference-based heterogeneity in service satisfaction
Asharpour, Sina; Askari, Sajad; Mohammadian, Abolfazl Kouros - In: Research in transportation economics 112 (2025), pp. 1-19
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A psychological contract perspective of supervisors' satisfaction with employees
Darden, Tanja R.; Brekashvili, Paata; Lambert, Lisa Schurer - In: Journal of management & organization : JMO 31 (2025) 4, pp. 1934-1957
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015451848
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Customer engagement and loyalty : the moderating role of involvement
Perez Benegas, Jesica Yanet; Zanfardini, Marina - In: European journal of management and business economics : … 34 (2025) 3, pp. 319-339
Purpose The purposes of the present study were to analyse: (1) if there is a hierarchical relationship between cognitive dimension (attention) and emotional dimension (enthusiasm); (2) to what extent the cognitive and emotional dimensions of the customer engagement (CE) affect loyalty to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414937
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