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  • Search: subject_exact:"Luxusgüter"
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Year of publication
Subject
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Luxusgüter 2,936 Luxury goods 2,930 Konsumentenverhalten 1,743 Consumer behaviour 1,742 Markenführung 919 Brand management 918 Markenartikel 787 Brand 781 Markenimage 681 Brand image 678 Mode 395 Fashion 389 Beziehungsmarketing 230 Relationship marketing 230 Social Web 205 Social web 205 Luxury 195 Online-Marketing 191 Internet marketing 187 Marketingmanagement 178 Marketing management 175 China 172 Hotel industry 162 Hotellerie 162 Theorie 137 Theory 137 World 136 Product counterfeiting 135 Produktpiraterie 135 Welt 135 Bekleidungsindustrie 130 Clothing industry 124 Luxusgut 119 Social status 115 Sozialer Status 115 Luxury brands 113 Marketing 109 Sustainability 109 Nachhaltige Entwicklung 102 Sustainable development 102
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Online availability
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Undetermined 1,536 Free 429 CC license 52
Type of publication
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Article 2,249 Book / Working Paper 708 Journal 1
Type of publication (narrower categories)
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Article in journal 1,793 Aufsatz in Zeitschrift 1,793 Aufsatz im Buch 408 Book section 408 Graue Literatur 95 Non-commercial literature 95 Working Paper 84 Arbeitspapier 81 Hochschulschrift 62 Aufsatzsammlung 58 Collection of articles of several authors 56 Sammelwerk 56 Thesis 37 Case study 33 Fallstudie 33 Conference paper 17 Konferenzbeitrag 17 Interview 11 Konferenzschrift 9 Guidebook 6 Handbook 6 Handbuch 6 Ratgeber 6 Dissertation u.a. Prüfungsschriften 5 Bibliografie enthalten 3 Bibliography included 3 Collection of articles written by one author 3 Conference proceedings 3 Fallstudiensammlung 3 Market information 3 Marktinformation 3 Sammlung 3 Article 2 Bibliografie 2 Bildband 2 Lehrbuch 2 Reprint 2 Rezension 2 Statistik 2 Textbook 2
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Language
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English 2,736 German 180 French 38 Undetermined 4 Italian 2 Polish 2 Portuguese 2
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Author
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Phau, Ian 39 Ko, Eunju 32 Wiedmann, Klaus-Peter 29 Kapferer, Jean-Noël 27 Seo, Yuri 26 Amatulli, Cesare 21 Donzé, Pierre-Yves 20 Hennigs, Nadine 20 Jain, Sheetal 20 Septianto, Felix 20 Thaichon, Park 19 Valette-Florence, Pierre 19 Mosca, Fabrizio 17 Atwal, Glyn 16 Guido, Gianluigi 16 Shukla, Paurav 16 Hyun, Sunghyup Sean 15 Christodoulides, George 14 Sung, Billy 14 Ozuem, Wilson 13 Batat, Wided 12 Brun, Alessandro 12 Heine, Klaus 12 Klarmann, Christiane 12 Loureiro, Sandra Maria Correia 12 Quach, Sara 12 Shimul, Anwar Sadat 12 Nagasawa, Shin'ya 11 Choi, Tsan-Ming 10 Eastman, Jacqueline Kilsheimer 10 Espinoza Petersen, Francine 10 Han, Heesup 10 Park, Jungkun 10 Peng, Norman 10 Uggla, Henrik 10 Ahn, Jiseon 9 Aiello, Gaetano 9 Das, Manish 9 Dion, Delphine 9 Guercini, Simone 9
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Institution
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National Bureau of Economic Research 8 Springer Fachmedien Wiesbaden 4 Springer International Publishing 4 Springer Malaysia Representative Office 3 Books on Demand GmbH <Norderstedt> 2 Verlag Dr. Kovač 2 ATOUT France <Paris> 1 Association pour le développement de l'histoire économique 1 Axel Springer AG / Marketing Anzeigen 1 Axel-Springer-Verlag <Berlin> / Marketing Anzeigen 1 Bangladesch / SME Cell 1 Brown University / Department of Economics 1 Börsen-Buchverlag 1 Circular Economy Series (CES): International Conference <2., 2022, Istanbul> 1 Colloque "Vers le haut de gamme "made in France"" <2019, Paris-Bercy> 1 Deutschland / Bundeswehr / Universität Hamburg 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 European Commission / Directorate-General for Regional and Urban Policy 1 Foerder Institute for Economic Research <Tēl-Āvîv> 1 Frankreich / Comité pour l'Histoire Économique et Financière de la France 1 Frankreich / Conseil Économique et Social 1 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 1 Journée de recherche en marketing horloger <8., 2013, Neuenburg, Schweiz> 1 Journée internationale du marketing horloger <17., 2013, La Chaux-de-Fonds> 1 Le Commerce du luxe - le luxe du commerce: production, exposition et circulation des objets précieux du Moyen Âge à nos jours <Veranstaltung> <2012, Lyon> 1 Leipziger Universitätsverlag 1 Les progrès de l'industrie perfectionnée, Ateliers et manufactures de la Révolution française au Premier Empire (1789-1815) <Veranstaltung> <2014, Paris> 1 Luxury and the ethics of greed in early modern Italy <Veranstaltung> <2014, Florenz ; Fiesole> 1 Musée Cognacq-Jay 1 Musées <Paris> 1 NZZ Libro 1 ODIT France <Paris> 1 Peter Lang GmbH 1 PwC 1 Sage Publications <Beverly Hills, Calif.; London> 1 Technische Universität Braunschweig 1 Universität Potsdam 1 Universität des Saarlandes 1 Universitäts- und Landesbibliothek Münster 1
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Published in...
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Journal of business research : JBR 180 Journal of retailing and consumer services 95 The journal of brand management : an international journal 73 Journal of fashion marketing and management 65 International journal of hospitality management 51 The journal of product & brand management 40 Psychology & marketing 38 Journal of global fashion marketing : JGfM 36 The Oxford handbook of luxury business 32 Asia Pacific journal of marketing and logistics 31 International journal of retail & distribution management 28 Journal of international consumer marketing 27 The Emerald handbook of luxury management for hospitality and tourism 27 SpringerLink / Bücher 24 Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie 23 International marketing review 22 Luxury marketing : a challenge for theory and practice 22 International journal of advertising : the review of marketing communications 19 International journal of consumer studies 19 Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling 18 Journal of consumer behaviour 18 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 17 Journal of revenue and pricing management 17 International journal of contemporary hospitality management 16 Journal of travel and tourism marketing 16 New luxury management : creating and managing sustainable value across the organization 15 Springer eBook Collection 15 Marketing intelligence & planning 14 Transportation research / E : an international journal 14 Developing successful global strategies for marketing luxury brands 13 European journal of marketing 13 Journal of hospitality marketing & management 13 Strategic change 13 Global marketing strategies for the promotion of luxury goods 12 Qualitative market research : an international journal 12 The Cornell hospitality quarterly 12 Tourism management : research, policies, practice 12 Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC) 11 Global luxury : organizational change and emerging markets since the 1970s 11 International journal of wine business research : IJWBR 11
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Source
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ECONIS (ZBW) 2,937 USB Cologne (EcoSocSci) 15 EconStor 5 RePEc 1
Showing 1 - 50 of 2,958
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Toward D2A : enhancing luxury fashion with seamless and immersive phygital customer experiences
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea; … - In: International journal of consumer studies 49 (2025) 2, pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333881
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Investigating the customer journey in second-hand fashion platforms : implications for luxury brand management
Murtas, Gabriele; Pedeliento, Giuseppe - In: Journal of consumer behaviour 24 (2025) 2, pp. 655-672
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333957
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What, no logos? : why some minimalists prefer quiet luxury
Taylor, Charles Raymond; Borenstein, Benjamin; … - In: Psychology & marketing 42 (2025) 1, pp. 142-158
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372970
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Luxury value perceptions and consumer outcomes : a meta-analysis
Akarsu, Tugra Nazlil; Shaikh, Shayan; Maity, Moutusi - In: Psychology & marketing 42 (2025) 1, pp. 193-213
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372973
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Social dynamics of luxury customization : the unique impact of name personalization
O'Rourke, Anne-Maree; Lin, Joanna; Sung, Billy; … - In: Psychology & marketing 42 (2025) 2, pp. 493-513
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373135
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The enrichment economy : market dynamics, brand strategy, and ethics
Dion, Delphine; Pavlyuchenko, Roman; Prokopec, Sonja - In: Journal of marketing 89 (2025) 2, pp. 96-118
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374201
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Consumer xenocentrism and well-being : conspicuous consumption orientation, brand addiction, and self-esteem
Diamantopoulos, Adamantios; Matarazzo, Michela; Mrad, Mona - In: Journal of international marketing 33 (2025) 1, pp. 51-70
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015340319
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The egalitarian value of counterfeit goods : purchasing counterfeit luxury goods to address income inequality
Liu, Jingshi; Wakeman, S. Wiley; Norton, Michael I. - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 269-280
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358381
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The contribution of sustainable practices to the creation of memorable customer experience : empirical evidence from Michelin Green Star restaurants
Bonfanti, Angelo; Bagnato, Giovanna; Vigolo, Vania - In: International journal of hospitality management 126 (2025), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359590
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Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience
Japutra, Arnold; Loureiro, Sandra Maria Correia; … - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 90-103
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015176726
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What keeps the market ticking? : the role of third-party audiences and cognitive embeddedness in shaping competitive dynamics in luxury watchmaking
Claes, Kim; Godart, Frédéric - In: Strategic management journal 46 (2025) 3, pp. 667-692
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386899
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Beyond revenge spending : exploring the role of loneliness and online brand equity in sustained luxury consumption among Asian MZ adults
Kang, Sukyoung; Kim, Sanghee - In: Asia marketing journal 27 (2025) 1, pp. 3-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399223
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Luxuries, necessities, and the allocation of time
Fang, Lei; Hannusch, Anne; Silos, Pedro - 2025
We study consumption and welfare inequality by analyzing how households allocate resources - market expenditures and the value of time - to the production of activities. The share of resources allocated to an activity rises or falls with wages, classifying them into luxuries or necessities,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196663
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Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience
Debenedetti, Alain; Philippe, Deborah; Dion, Delphine - In: International journal of research in marketing : IJRM ; … 42 (2025) 1, pp. 32-54
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435809
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What is the role of profit and luxury consumption in the ecological transition?
Cappelli, Federica; Di Bucchianico, Stefano - In: Economic modelling 147 (2025), pp. 1-10
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Understanding the role of brand attachment in the automotive luxury brand segment
Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27
The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580796
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What drives higher active customer engagement in luxury brands' social media? : measurement and contingencies
Aldhamiri, Ali; Carlson, Jamie; Vilches-Montero, Sonia; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-26
This study investigates customer engagement behaviors related to luxury brands on social media, focusing on the motives driving active and passive engagement. Applying a sequential mixed methods approach, drawing on netnographic and survey data analyses, the study identifies 10 emergent themes...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015098564
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Tackling consumer information asymmetry and perceived uncertainty for luxury re-commerce through seller signals
Pandey, Shweta; Mittal, Sheetal; Chawla, Deepak - In: Journal of retailing and consumer services 79 (2024), pp. 1-8
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015098589
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Luxury brand at the cusp of lipstick effects : turning brand selfies into luxury brand curruncy to thrive via richcession
Mohsin Raza; Khalid, Rimsha; Loureirco, Sandra Maria Correia - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015099072
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Phygital luxury experiences : a correspondence analysis on retail technologies
Guzzetti, Alice; Crespi, Roberta; Belvedere, Valeria - In: International journal of consumer studies 48 (2024) 2, pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014465968
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Separating substitution and psychological effects of price with a two-step conjoint approach : application to luxury goods
Yao, Alex Yao; Yang, Sha; Sudhir, K. - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 344-361
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057461
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Mapping the future of tech-infused luxury : a roadmap and research directions
Al-Issa, Nermain; Thanasi, Marsela - In: International journal of consumer studies 48 (2024) 6, pp. 1-29
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333745
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Potential effects of Instagram usage on conspicuous consumption of premium luxurious fashion products among Bulgarians
Zhechev, Vladimir; Sekulova, Daniela - In: Central European business review : CEBR 13 (2024) 2, pp. 1-25
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015049196
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Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe; Coelho, Arnaldo - In: Journal of global marketing 37 (2024) 3, pp. 175-193
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015050009
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Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia; Sung, Billy; Phau, Ian - In: Journal of international consumer marketing 36 (2024) 4, pp. 301-319
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014575068
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A heterodox approach to masstige : brand fetishism, corporate pricing, and rules of consumer choice
Lah, Marko; Sušjan, Andrej - In: Review of radical political economics 56 (2024) 2, pp. 214-232
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014578247
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Wealthy businesswomen, marriage and succession in eighteenth-century London
Erickson, Amy Louise - In: Business history 66 (2024) 1, pp. 29-58
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014578265
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What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing
Boukis, Achilleas; Christodoulides, George; Semaan, Rania W. - In: Journal of business research : JBR 177 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014550972
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"Luxury beliefs" : signaling through ideology?
Samahita, Margaret - 2024
The concept of "luxury beliefs" has gained increasing attention in recent months. It captures the idea that, as status goods become more affordable, ideology has emerged as a new way to signal status. I use a signaling game to derive a prediction related to the concept: given some beliefs are...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014552947
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What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser; Stocchi, Lara; Michaelidou, Nina; … - In: Journal of strategic marketing 32 (2024) 4, pp. 422-446
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How digital transformation impacts customer experience in the hard luxury industry : consensus on omnichannel strategy
Bertrand, Marine; Glebova, Ekaterina - In: Athens journal of business & economics : AJBE 10 (2024) 3, pp. 183-216
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555825
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A dynamic view of strategic innovation for sustainability : a longitudinal case study of a luxury fashion engineering company
Franzè, Claudia; Paolucci, Emilio; Ravetti, Chiara - In: Creativity and innovation management 33 (2024) 4, pp. 603-619
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144168
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Effects of wealth inequality and segregation on economic growth : an interpretation via luxury asset holdings
Policardo, Laura; Carrera, Edgar J. S. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147856
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Causes and effects of social media engagement in luxury fashion marketing : a comparative study over the COVID pandemic
Huang, Jiayi; Zhou, Peng - 2024
This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on customer value, purchase intention, and engagement motivation to understand the causes and effects...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015149617
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Can consumer engagement on social media affect brand extension success? : the case of luxury fashion brands and restaurants
Yoo, Jungmin - In: Journal of retailing and consumer services 79 (2024), pp. 1-8
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015101860
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A strategic sustainability model for global luxury companies in the management of CO2 emissions
Rangel-Pérez, Celia; López, Belén; Fernández, Manuel - In: International entrepreneurship and management journal 20 (2024) 3, pp. 1597-1615
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Investigating the potential domino effect of a dazzling fiscal-period on CSR performance : a luxury brand scenario
Ravichandran, Abhinav Karthikeyan; Singh, Rashmi - In: International journal of corporate social … 9 (2024) 1, pp. 1-14
A consensus and buying pattern regarding luxury brands has endured a paradigm shift from being envied to being questioned or entirely overlooked. The pandemic has led to a fair share of economic implications. Brands are forced to watch their product range fully, except for reserving a portion of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372700
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The importance of the quality and sustainability labels in the perception of the luxury hotel industry
Floričić, Tamara; Pavia, Nadia; Kacun, Tara - In: Journal of tourism, sustainability and well-being 12 (2024) 3, pp. 279-298
The paper explores valorisation of hotel service quality elements and puts them in the context of guests' preferences related with luxury accommodation. The focus of the paper is perception of luxury hotel offer and influence of sustainability labels and excellence awards on tourists'...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376256
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Effects of perceived value dimensions on customer brand loyalty towards luxury cars
Femina, E. P.; Santhi, P. - In: Rajagiri management journal 18 (2024) 4, pp. 274-286
Purpose - The research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car owners and to examine the mediating role of attitudinal loyalty (AL) between PV dimensions and behavioral loyalty (BL). Design/methodology/approach - Primary data for the study...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357561
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Consumer-based brand equity of South African luxury fashion brands
Appiah-Nimo, Kenneth; Muthambi, Amukelani; Devey, Richard - In: Journal of fashion marketing and management 28 (2024) 4, pp. 775-791
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323598
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Wine prices and weather : are cult wines different?
Okhunjanov, Botir; McCluskey, Jill J.; Mittelhammer, Ron C. - In: Journal of wine economics 19 (2024) 3, pp. 201-231
In this article, we examine how weather variables affect markets for U.S. high-end wines, both luxury wines and wines from the same region that are still high-end but not in the very limited highest category. Specifically, we compare so-called "cult wines" with "non-cult wines" from the same...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332565
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The stepwise artification process in luxury fashion : strategic integration with the arts and collaboration with non-profit institutions
Mion Dalle Carbonare, Piergiacomo; Luchetti, Marco; … - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210538
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Artification-based philanthropy at Ornellaia: "Vendemmia d'artista" supports the "Mind's Eye" program of the Guggenheim Museum
Cito, Maria Cristina; Veronesi, Vittoria - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-7
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210540
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Second-hand luxury for Generations Y and Z : embracing responsible consumption or hunting for luxury brand treasures? : an analysis from france using the theory of planned behavior
Walser-Luchesi, Agnès; Furst, Anne-Catherine; Rabeson, … - In: Core Values and Decision-Making for Sustainable …, (pp. 205-230). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015182111
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Effects of the dark triad on word of mouth in the luxury context : the moderating role of opinion divergence
Wien, Anders Hauge; Peluso, Alessandro M.; Pichierri, Marco - In: Italian journal of marketing : ITJM 2024 (2024) 3, pp. 287-309
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188276
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Does user-generated content influence value co-creation in the context of luxury fashion brand communities? : matching inclusivity and exclusivity
Basile, Vincenzo; Brandão, Amélia Maria Pinto da Cunha; … - In: Italian journal of marketing : ITJM 2024 (2024) 4, pp. 419-444
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Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption
Quintal, Vanessa; Cheah, Isaac - In: Journal of global fashion marketing : JGfM 15 (2024) 4, pp. 417-421
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188823
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Faithful and luxurious : Mediating halal with luxury through self-congruity
Zainol, Zahirah; Noor, Nurhafihz; Tong, Ashley - In: Journal of global fashion marketing : JGfM 15 (2024) 4, pp. 422-439
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188826
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What the eyes don't see, the heart doesn't buy : the Premium Motors case
Noveletto, Guilherme Henrique Vieira; Lana, Jailson; … - In: REGE revista de gestão 31 (2024) 3, pp. 334-346
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190043
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Luxury fashion consumption : a review, synthesis and research agenda
Aleem, Aihoor; Loureiro, Sandra Maria Correia; Bilro, … - In: Spanish journal of marketing 28 (2024) 2, pp. 144-164
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190187
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