The importance of brand personality congruence (BPC), brand attachment (BA) and brand love (BL) in the luxury marketing is paramount. Still, their relationships in enhancing the customers obsessive passion (OP) and compulsive buying behavior (CBB) through the moderating role of materialism...

The aim of this study is to evaluate the influence of physical Vanity, achievement vanity, and brand equity on luxury consumption in the skincare industry, considering the promising US$13.9 billion beauty and personal care market in India, as estimated by Euromonitor International. Data were...

We study consumption and welfare inequality by analyzing how households allocate resources - market expenditures and the value of time - to the production of activities. The share of resources allocated to an activity rises or falls with wages, classifying them into luxuries or necessities,...

This study explores how sustainability-related information affects consumers' willingness to pay for Pistacchio Verde di Bronte PDO, a luxury agri-food product. Using an experimental auction with multiple price lists and random-effects interval regression models, the results show that...

Purpose - The research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car owners and to examine the mediating role of attitudinal loyalty (AL) between PV dimensions and behavioral loyalty (BL). Design/methodology/approach - Primary data for the study...

The paper explores valorisation of hotel service quality elements and puts them in the context of guests' preferences related with luxury accommodation. The focus of the paper is perception of luxury hotel offer and influence of sustainability labels and excellence awards on tourists'...

With Saudi Arabia's tendency to implement a policy of economic openness to the world from the early 1980s, the phenomenon of conspicuous consumption (society of consumption and imitation) has increased. Due to the adoption of the concepts of economic globalization, changing consumption patterns,...

The fashion industry plays a pivotal role in societal evolution and economic growth, yet it also stands as a significant contributor to environmental degradation. In response, the concept of slow fashion has been gaining increased attention in recent years, offering sustainable and circular...

Once considered improbable, the fusion of sustainability and luxury has emerged as a captivating concept in contemporary consumer culture. The growing emphasis on integrating sustainability into luxury products has raised concerns about potential consumer backlash. The current research proposes...

The majority of past research regarding the effect of corporate social responsibility (CSR) on employee outcomes focused on the positive side of CSR whereas its negative side was largely ignored. The present study considered both positive and negative CSR perceptions from an employee perspective...

In this article, we examine how weather variables affect markets for U.S. high-end wines, both luxury wines and wines from the same region that are still high-end but not in the very limited highest category. Specifically, we compare so-called "cult wines" with "non-cult wines" from the same...