Uysal, Ertugrul; Alavi, Sascha; Bezençon, Valéry - In: Artificial intelligence in marketing, (pp. 273-308). 2023
Purpose Anthropomorphism in Artificial Intelligence (AI)-powered devices is being used increasingly frequently in consumer-facing situations (e.g., AI Assistants such as Alexa, virtual agents in websites, call/chat bots, etc.), and therefore, it is essential to understand anthropomorphism in AI...