Kusumawardhany, Prita Ayu; Baihaqi, Imam; Karningsih, … - In: Journal of open innovation : technology, market, and … 11 (2025) 3, pp. 1-14
Frugal Innovation (FI) offers cost-effective, value-creating solutions that are especially relevant for Micro, Small, and Medium Enterprises (MSMEs) operating under significant resource constraints. Despite the growing interest in FI, micro-entrepreneurs (micropreneurs) often lack a clear,...