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Year of publication
Subject
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Sponsoring 2,001 Sponsorship 1,812 Sportmarketing 526 Sports marketing 520 Konsumentenverhalten 410 Consumer behaviour 409 Deutschland 378 Germany 356 Sport 351 Sports 327 Werbewirkung 305 Advertising effects 300 Professional sports 222 Profisport 222 Sportveranstaltung 220 Sport event 217 Brand management 202 Markenführung 202 Marketingmanagement 198 Markenimage 197 Brand image 196 Marketing management 196 Fußball 188 Football 185 Öffentlichkeitsarbeit 128 Public relations 122 Corporate Social Responsibility 115 sponsorship 115 Werbung 114 Corporate social responsibility 111 USA 108 Advertising 106 Marketing 106 United States 102 Event-Marketing 92 Online-Marketing 92 Internet marketing 91 Theorie 89 Theory 89 Event marketing 84
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Online availability
All
Undetermined 528 Free 255 CC license 6
Type of publication
All
Article 1,214 Book / Working Paper 782 Journal 14
Type of publication (narrower categories)
All
Article in journal 954 Aufsatz in Zeitschrift 954 Aufsatz im Buch 228 Book section 228 Graue Literatur 158 Non-commercial literature 158 Hochschulschrift 148 Thesis 107 Working Paper 86 Collection of articles of several authors 84 Sammelwerk 84 Arbeitspapier 72 Case study 54 Fallstudie 54 Aufsatzsammlung 40 Konferenzschrift 35 Bibliografie enthalten 27 Bibliography included 27 Dissertation u.a. Prüfungsschriften 23 Conference proceedings 21 Handbook 10 Handbuch 10 Ratgeber 9 Amtsdruckschrift 8 Government document 8 Lehrbuch 8 Textbook 7 Guidebook 6 Conference paper 4 Konferenzbeitrag 4 Bibliografie 3 Interview 3 Adressbuch 2 Bibliographie 2 Bibliography 2 Biografie 2 Collection of articles written by one author 2 Directory 2 Festschrift 2 Mikroform 2
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Language
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English 1,291 German 646 Undetermined 40 French 19 Italian 9 Dutch 4 Polish 4 Russian 4 Spanish 3 Hungarian 1 Norwegian 1 Swedish 1
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Author
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Bruhn, Manfred 40 Cornwell, T. Bettina 37 Jensen, Jonathan A. 29 Nufer, Gerd 27 Woisetschläger, David 26 Hermanns, Arnold 24 Scheinbaum, Angeline Close 20 Mazodier, Marc 18 Backhaus, Christof 17 Lacey, Russell 17 Carrillat, François A. 15 Cobbs, Joe 15 Breuer, Christoph 14 Dreisbach, Jan 13 O'Reilly, Norm 13 Grohs, Reinhard 12 Koronios, Konstantinos 12 Marwitz, Christian 11 Schnöring, Marc 10 Astous, Alain d' 9 Bühler, André W. 9 Dietl, Helmut 9 Spais, George S. 9 Biscaia, Rui 8 Czarnitzki, Dirk 8 Dalakas, Vassilis 8 Meenaghan, John A. 8 Rumpf, Christopher 8 Schnittka, Oliver 8 Tyler, B. David 8 Ahlert, Dieter 7 Bagusat, Ariane 7 Burmann, Christoph 7 Cobbs, Joe B. 7 Dimitropoulos, Panagiotis 7 Finney, R. Zachary 7 Glewwe, Paul 7 Glogger, Anton 7 Grimpe, Christoph 7 Ko, Yong Jae 7
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Institution
All
Springer Fachmedien Wiesbaden 9 National Bureau of Economic Research 6 Causales GmbH 3 Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 3 Fachhochschule Reutlingen / European School of Business 3 Institut für Automobilwirtschaft und Industrielle Produktion 3 Athens Institute for Education and Research 2 BDW, Deutscher Kommunikationsverband 2 Ebs European Business School 2 European Union Agency for Asylum 2 Friedrich-Schiller-Universität Jena 2 Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät 2 Kulturstiftung Haus Europa 2 Maecenata-Management GmbH <München> 2 Stifterverband für die Deutsche Wissenschaft 2 Technische Universität Braunschweig 2 University of Queensland / Department of Economics 2 American Institute for Free Labor Development 1 Arbeitskreis Sportökonomie 1 Art Frankfurt <7, 1995, Frankfurt am Main> 1 Atzelsberger Gespräche <1998, Atzelsberg> 1 Augsburger Marketingtag <12, 1987, Augsburg> 1 August Vermeylenfonds 1 Bildungswissenschaftliche Hochschule Flensburg 1 Bundesinstitut für Sportwissenschaft 1 Bundesverband der Verbraucherzentralen und Verbraucherverbände 1 CER-ETH Center of Economic Research, Department of Management, Technology and Economics (D-MTEC) 1 COGNOS-Institut Prof. Dr. Dreyer <Braunschweig> 1 Center for Corporate Citizenship <Eichstätt> 1 Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI) 1 Center of Market Oriented Product and Production Management 1 Centre de Droit et d'Economie du Sport 1 Chambre de commerce et d'industrie de Paris 1 Confederation of British Industry 1 Confederazione generale dell'industria italiana 1 Conference on Urban Public Expenditures <2, 1964, New York, NY> 1 Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie 1 Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement 1 Deutscher Kommunikationsverband 1 Deutscher Sportökonomie-Kongress <6, 2008, Köln> 1
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Published in...
All
International journal of sports marketing & sponsorship 73 Journal of sport management : the official journal of the North American Society of Sport Management 48 International journal of sport management and marketing : IJSMM 46 Sport marketing quarterly : preferred journal of the Sport Marketing Association 43 Journal of business research : JBR 39 Sport management review 28 European Sport management quarterly : ESMQ 27 Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement 24 Psychology & marketing 24 International journal of advertising : the quarterly review of marketing communications 21 European journal of marketing : EJM 20 SpringerLink / Bücher 20 Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation 19 Journal of advertising research 19 International journal of advertising : the review of marketing communications 18 Journal of promotion management : JPM 15 Journal of advertising : official publication of the American Academy of Advertising 13 International journal of sport finance : IJSF : official journal of the ESEA, European Sport Economics Association 11 Springer eBook Collection 11 Journal of marketing communications 10 Journal of strategic marketing 10 Research 10 The journal of business & industrial marketing 10 Journal of promotion management : innovations in planning and applied research 9 Asia Pacific journal of marketing and logistics 8 Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager 8 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 8 Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses 8 Europäische Hochschulschriften / 5 7 Gabler Edition Wissenschaft 7 Journal of marketing management : MM 7 Journal of the Academy of Marketing Science 7 Marketing intelligence & planning 7 Sport, Business and Management : an international journal ; SBM 7 Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion 6 Journal of nonprofit & public sector marketing 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing 6 NBER working paper series 6 The journal of brand management : an international journal 6
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Source
All
ECONIS (ZBW) 1,862 USB Cologne (EcoSocSci) 103 RePEc 17 EconStor 16 USB Cologne (business full texts) 8 Other ZBW resources 2 BASE 1 OLC EcoSci 1
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Showing 1 - 50 of 2,010
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Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion
Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - In: Psychology & marketing 42 (2025) 1, pp. 214-235
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372974
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Influencer activism : insights for effective partnership with brands and organizations
D'Arco, Mario; Branca, Generoso; Marino, Vittoria; … - In: Psychology & marketing 42 (2025) 3, pp. 741-766
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373254
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Impact and development of sport sponsorship : a three-decade bibliometric analysis (1993-2024)
Varea-Calero, Alfredo David; Rejón-Guardia, Francisco; … - In: Sport, Business and Management : an international … 15 (2025) 2, pp. 176-203
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015423609
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Guidelines on the EU approach to community sponsorship
European Union Agency for Asylum - 2025
These guidelines aim to establish minimum quality standards for the different phases of community sponsorship across the European Union, drawing on insights from the 2021-2023 working group meetings involving Member States, the European Commission, EUAA, international organisations, AMIF-funded...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015428265
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DFI sponsorship of new platforms and ventures : why and how? : synthesis report
Gregory, Neil F.; Craviotto, Nerea; Getzel, Bianca; … - 2025
Development finance institutions (DFIs) face significant challenges in addressing unmet development needs, particularly in smaller, lower-income countries with few large firms and high investment risks, and in sectors with few private operators. In response, some DFIs, like British International...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015330724
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Experiential engagement : a scale for experiential contexts
Mankute, Adria; Cornwell, T. Bettina; Pappu, Ravi; … - In: Psychology & marketing 42 (2025) 11, pp. 2961-2980
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464224
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Commercialization of influencer content on social media : the roles of parasocial relationships and sponsorship disclosures
Lim, Weng Marc; Koay, Kian Yeik; Cheah, Chee Wei - In: Journal of strategic marketing 33 (2025) 5, pp. 658-684
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015547062
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Guidelines on the EU approach to community sponsorship
European Union Agency for Asylum - 2024
These guidelines aim to establish minimum quality standards for the different phases of community sponsorship across the European Union, drawing on insights from the 2021-2023 working group meetings involving Member States, the European Commission, EUAA, international organisations, AMIF-funded...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015428978
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Rotating presidencies, rotating sponsors? : corporate sponsorship of the presidencies of the Council of the EU under scrutiny
Alemanno, Alberto; Bodson, Benjamin - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410317
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Sports celebrities and advertising on Instagram : a case study of brand sponsorship in Spain
Gordillo-Rodriguez, Maria-Teresa; Marín-Montín, Joaquín - In: International journal of sports marketing & sponsorship 25 (2024) 4, pp. 862-894
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415956
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Factors influencing sponsorship vs partnership agreements for the International Olympic Committee
Ojuawo, Olajide; Šimkus, Audrius - In: Management of organizations : systematic research 91 (2024) 1, pp. 73-88
The aim of this paper is to propose research-based insights on factors behind an international sports governing body, the International Olympic Committee (IOC), forming a sponsorship agreement or partnership agreement with a prospective company. The problem to be solved is addressed as: what...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417025
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Consumers' ambiguous perceptions of advertising disclosures in influencer marketing : disentangling the effects on current and future social media engagement
Waltenrath, Adrian - 2024
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Why advertisers should embrace event typicality and maximize leveraging of major events
Carrillat, François A.; Mazodier, Marc; Eckert, Christine - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1585-1607
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192942
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Bourdieusian capital conversion during crises of socio-political legitimacy : sponsorship of the arts by Barclays Bank, 1972 to 1987
Jones, Ian G.; Wong, Nicholas D.; Herrero, Marta; … - In: Business history 66 (2024) 6, pp. 1552-1579
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196356
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Analyzing brand strategy on an international scale : the sponsorship performance cycle in formula one racing
Jensen, Jonathan A.; Cobbs, Joe B.; Mazer, Alex; Tyler, … - In: Journal of international marketing 32 (2024) 3, pp. 23-42
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015165177
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462364
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Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin; Bason, Tom; Porreca, Rocco P.; … - In: Psychology & marketing 41 (2024) 1, pp. 45-68
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014467467
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Guidelines for sponsorship signaling within socially complex markets
Lin, Hsin-Chen; Bruning, Patrick F. - In: Business horizons 67 (2024) 1, pp. 19-30
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Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin; Muc, Magdalena; Bunn, Christopher; … - In: Journal of strategic marketing 32 (2024) 6, pp. 762-777
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051754
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Strategic brand management in and through sport
Manoli, Argyro Elisavet - In: Journal of strategic marketing 32 (2024) 6, pp. 814-821
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051757
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A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: Journal of marketing communications 30 (2024) 6, pp. 660-680
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015052732
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Funding of clinical trials and reported drug efficacy
Oostrom, Tamar - In: Journal of political economy 132 (2024) 10, pp. 3298-3333
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144357
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Participation vs. effectiveness in sponsored tweet campaigns : a quality-quantity conundrum
Peng, Jing; Van Den Bulte, Christophe - In: Management science : journal of the Institute for … 70 (2024) 11, pp. 7961-7983
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015145027
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The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie; Nicholls, Montana; Ouschan, Robyn - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 72-101
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014549719
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Beyond purchase intention in sports sponsorship : an alternative approach to measuring brand equity using best-worst scaling
Almaiman, Khaled Hamad; Ang, Lawrence; Winzar, Hume - In: European journal of marketing 58 (2024) 13, pp. 1-29
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Sponsorship Funding in Open-Source Software : Effort Reallocation and Spillover Effects in Knowledge-Sharing Ecosystems
Medappa, Poonacha K.; Tunc, Murat M; Li, Xitong - 2023
This study investigates the effects of sponsorship-based funding on open-source software contributors within a knowledge-sharing ecosystem. Specifically, we examine the influence of sponsorship on contributors' activities on the host platform, where funding is received, as well as on a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014356227
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Information Design for Sponsored Advertising
Sato, Hiroto; Shirakawa, Ryo - 2023
How much sponsored products’ information do e-commerce platforms disclose? This study explores the platform’s information design problem of maximizing sponsored advertising revenue, wherein a consumer sequentially searches for products’ information with a deliberate order. In a general...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014255761
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A systematic literature review of charity sport event sponsorship
Fechner, David; Filo, Kevin; Reid, Sacha; Cameron, Robyn - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1454-1476
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Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos; Sánchez-Franco, Manuel J.; … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 221-240
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014331362
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
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The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David; Biscaia, Rui; Papadas, Karolos; Simkin, Lyndon - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 811-832
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The Influence of a Soccer Event Sponsorship on Consumer Attitudes, Perceptions and Sponsorship Awareness
Phiri, Thabo; Chakauya, Leonard - 2023
This study aims to investigate the influence of a soccer event sponsorship characterised by supporter involvement on consumer attitudes, perceptions and sponsorship awareness. An explanatory design was adopted and a pre-designed questionnaire was administered on a simple randomly selected soccer...
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The Influence of a Sports Event Sponsorship on Brand Image and Brand Preference
Phiri, Thabo; Chakauya, Leonard - 2023
This study examines the influence of a sports event sponsorship on brand image and preference. An explanatory and survey research design was adopted, and a pre-designed questionnaire was administered to 400 soccer supporters selected using simple random sampling. Descriptive statistics were used...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360692
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Choice of Entity : The Fiscal Sponsorship Alternative to Nonprofit Incorporation
Heminway, Joan MacLeod - 2023
For many small business ventures that qualify for federal income tax treatment under Section 501(a) of the U.S. Internal Revenue Code of 1986, as amended, the time and expense of organizing, qualifying, managing, and maintaining a tax-exempt nonprofit corporation under state law may be daunting...
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Asymmetric interstate solidarity and return sponsorship
Milazzo, Eleonora - In: Journal of common market studies : JCMS 61 (2023) 5, pp. 1179-1193
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Incentivizing innovation in open source : evidence from the GitHub sponsors program
Conti, Annamaria; Gupta, Vansh; Guzman, Jorge; Roche, … - 2023
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Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik; Shin, Woochoel; Xie, Jinhong - In: Management science : journal of the Institute for … 69 (2023) 11, pp. 7009-7021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014435450
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Generation Z purchase intentions : does sponsorship disclosure matter?
Sesar, Vesna; Hunjet, Anica; Martinčević, Ivana - In: Business systems research : a system view accross … 14 (2023) 2, pp. 158-172
Background: Digital advertising and the amount of money spent on influencer marketing increases every year. Nowadays, it has become one of the most profitable ways to promote products and services and increase a company's profit through an endorsement on social media networks. Objectives: This...
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Analysis of success factors in sports sponsoring and identification of suitable sponsors for a sports club : a case study on the Munich golf club
Ohm, Cornelia - 2023
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Proposing mobility visas as an alternative to employer sponsorship : addressing inequalities in the treatment of temporary migrant workers
Clibborn, Stephen; Wright, Chris F. - In: The economic and labour relations review : ELRR 34 (2023) 4, pp. 772-786
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014484550
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Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin; Keith Harrison, C.; Bukstein, Scott - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 56-73
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014232446
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Fundraising von A - Z : Grundwissen für Fach- und Führungskräfte
Jaenicke, Bernd - 2025
Professionelles und zeitgemäßes Fundraising ist angesichts des Wettbewerbs um die von Gebern bereitgestellten finanziellen Mittel ein entscheidender Erfolgsfaktor. Dieses Buch dient als umfassendes Nachschlagewerk für Fundraiser, Geschäftsführer und Manager in Vereinen, Stiftungen,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015421987
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Understanding how narrative attributes of sponsored food vlog affect viewers' engagement : evidence from Egypt
Elshazly, Ahmed; Yan, Jun; Ghaith, Ahmad - In: Journal of retailing and consumer services 84 (2025), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441315
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Finansowanie sportu profesjonalnego oraz stadionów piłkarskich w Polsce przez jednostki samorządu terytorialnego : przykłady i implikacje
Grabowski, Artur - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015393667
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Reputation burning : analyzing the impact of brand sponsorship on social influencers
Cheng, Mengjie; Zhang, Shunyuan - In: Management science : journal of the Institute for … 71 (2025) 7, pp. 5910-5932
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Does disclosing commercial intention benefit brands? : mediating role of perceived manipulative intent and perceived authenticity in influencer hidden advertising
Shen, Pengyi; Nie, Xuan; Tong, Congcong - In: Journal of research in interactive marketing : … 19 (2025) 4, pp. 673-693
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Connecting event impact perceptions to sponsor-related behaviours among residents in the host city
Olsen, Torill; Tsuji, Yosuke; Sato, Shintaro - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 37-55
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Strategic philanthropy of athletes after transgression : examining the congruence effect of pre-transgression and transgression issues
Lee, Myungwoo; Lee, Donghun; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 92-107
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Beyond a simple yes or no : using signal detection theory to measure sponsorship identification accuracy
Madrigal, Robert; King, Jesse - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 108-123
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Did you notice us? : an eye-tracking investigation of sponsorship at the US Olympic swim trials
Mondt, Ali B.; Morse, Alan; Evans, Zachary - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 124-140
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417331
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