Weber, Alicia Neva; Cilliers, Jacoba Orpha - In: Cogent business & management 11 (2024) 1, pp. 1-25
Digital devices have revolutionized customer shopping behavior, giving rise to omni-channel retailing. Omni-channel retailing seamlessly integrates physical and digital channels, touchpoints, and supply chain operations. Owing to the rapidly evolving technology landscape, retailers struggle to...