In diesem Paper untersuchen wir die besonderen Potenziale und Herausforderungen von Advergames - digitalen Spielen mit primärer Werbefunktion. Im Fokus stehen die Auswirkungen auf Spieler:innen, die Anforderungen an Entwickler:innen sowie die strategische Nutzung durch Werbetreibende. Neben der...

This article compares the goals and outcomes of industry- and activist-led efforts that leverage advertisers to influence platform content moderation, and considers how these efforts fare as governments intervene more strongly in platform governance. It draws on contemporary documents and...

The FDZ Ruhr provides a dataset on commercial real estate advertisements in Germany, drawing from information obtained from the internet platform ImmoScout24. The dataset encompasses a wide range of real estate types, including but not limited to offices, retail, and hotels. It is important to...

This study examines Malta's peer-to-peer (P2P) rental market by comparing rental listings from Facebook Marketplace and an aggregation of real estate agencies' adverts, while the Housing Authority's official register is used as the benchmark characterising the local rental market. Using a...

The ability of private interests to influence the political process is an important topic in economics and political science. While some of these efforts appear as campaign finance and lobbying expenditures in the official record, private interests may also engage in "covert" influence through...

This thematic report focuses on the various efforts to combat harmful gendered content and gender stereotypes in advertising and the media across the 27 EU Member States, Iceland, Norway, Liechtenstein and the UK. This report aims to 1) identify the gaps in the current EU legislative framework,...

This thematic report focuses on the various efforts to combat harmful gendered content and gender stereotypes in advertising and the media across the 27 EU Member States, Iceland, Norway, Liechtenstein and the UK. This report aims to 1) identify the gaps in the current EU legislative framework,...

Accounting of financial results, especially in the context of leasing advertising space, is critical for the effective development and expansion of the financial activities of the Kyiv metro in the context of digitalisation and socio-economic changes. The purpose of the study was to examine the...

'The advertising industry's anticipated shift away from third-party cookies led to the proliferation and normalisation of first-party identification architectures online. Marketed as 'privacy-friendly,' the new technologies promise to deliver the efficiencies that advertisers have become...

The paper is devoted to econometric analysis of the impact of Russia-Ukraine conflict, which started in February 2022, on TV advertising strategies of fast-moving consumer goods (FMCG) companies. With the help of quantitative methods, the study analyzes changes in TV advertising expenditures of...

The digital advertising industry, where clients advertise to existing and potential customers through digital channels, is going through a rapid transformation. This is necessitated by evolving privacy laws such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act...

The changes that are taking place in consumers' media consumption in and outside the home pose a challenge as to how to accurately assess the impact of cross-media advertising campaigns. An innovative measurement solution based on audio-matching technology, and taking a cross-media,...

This research examines the cognitive and psychological mechanisms underlying young adults' reactions to ESG-labeled online advertisements, specifically resistance to persuasion and purchase intention. Based on dual-process theories of persuasion and digital literacy theory, we develop and test a...

Purpose - This study explores the influence of celebrity endorsements on the purchasing intentions of higher education students. Understanding this impact is crucial as the use of celebrity endorsements in marketing continues to rise. Design/methodology/approach - A quantitative approach is...

In diesem Paper untersuchen wir die besonderen Potenziale und Herausforderungen von Advergames - digitalen Spielen mit primärer Werbefunktion. Im Fokus stehen die Auswirkungen auf Spieler:innen, die Anforderungen an Entwickler:innen sowie die strategische Nutzung durch Werbetreibende. Neben der...

Different companies need to spread the word about products; advertising agencies need to make rational decisions, simplify decision-making, find the best alternative, and increase the reach of potential users. While demographic, geographic, etc. factors are recognized when selecting advertising...