The theme is "Marketing and Management in the Digital Age". Machine Learning, Deep Learning, IoT, Blockchain, VR, Online Crowdfunding and Digital Currency are the highlights in the conference this year.

The theme of the conference is Globalization 2.0: China and the World Market. Leaders from academia, industry, and government are invited to gather in Guangzhou. They will focus on the frontiers of marketing theory and social hotspots, sharing the wisdom of smart companies with practical cases....

TOPICS: - International and Cross-Cultural Marketing - City and Regional Marketing - Network Marketing and Social Media Communication - Services Marketing - Relationship Marketing and Customer Relationship Management - Promotion, Personal Selling and Marketing Communications - Logistics and...

We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies. Topics: 1. Marketing Strategy and Marketing Management 2. Consumer Psychology and Behavior 3. International Marketing and Cross-cultural Marketing 4. Product and Brand Management 5....

Topics: 1. Strategy (New Theory, Method, Technology of Strategy; Strategic Management Tools and Application Analysis; Strategic Risk Management; Global Strategy and Local Risk; Strategic Leadership; Regional Economic Strategy and Sustainable Development; Traditional Chinese Thought and Strategic...

QMBA Invited Sessions as on Feb 25th, 2010: Session 1: Finance I Session 2: Personalization and Recommendation - Future of Database Marketing Session 3: Business Statistics Session 4: Statistics I Session 5: Statistics and Econometrics Session 6: Econometrics I Session 7: Econometrics II Session...

Focusing on issues in the Asian-Pacific region, this conference welcomes research on any aspect of advertising, as broadly defined, in one or more Asian-Pacific countries, or in multiple countries involving at least one Asian-Pacific country. It especially seeks research on Asian brands and...