The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

This two-day international workshop will gather doctoral students involved in research in the field of the Economics of Digitalization with both theoretical and empirical focus.

This years topic will be "Supply Chain Resilience – How do companies react to and recover from global disruptions?". In today’s dynamic and turbulent world, one where the supply chain plays an increasingly more important role, numerous events occur each day that threaten to disrupt...

In diesem Jahr geht es beim Aachener Dienstleistungsforum um die praktische Realisierung von Subscription-Geschäftsmodellen, nachdem wir 2020 die theoretischen Voraussetzungen thematisiert haben. Im Livestream geben Ihnen zahlreiche Experten und Referenten Einblicke in die Herausforderungen und...

The objective of IBEC is to provide a forum for intellectual discussion among scholars and practitioners. We seek to provide a platform to analyze the strategic challenges faced by firms, educators, governments, and other institutions in the global arena. The Program Committee invites full...

Tracks: - Corporate social responsibility and sustainability; - Green marketing; - Social marketing; - Social entrepreneurship and social innovation; - Sustainable business models with social impact; - Public and political marketing; - Non-profit marketing; - Digital and marketing with social...

Conference theme: "From Micro to Macro: Dealing with Uncertainties in the Global Marketplace". The innovations are profoundly impacting consumer experiences. With the challenging marketplace transformations, where do we go next? How do marketers balance maximization of stakeholder value with...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

As technological advances call for more interdisciplinarity and collaboration in marketing research, we invite papers that challenge the status quo in marketing research in the transitional markets of the New Europe. This includes papers on a wide variety of topics such as: marketing management,...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...