The theme of ICIS 2017 is “Transforming Society with Digital Innovation”. The purpose of this conference is to provide a platform for academics and practitioners to identify and explore the issues, opportunities, and solutions that promote IT convergence and find new business value of...

Multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “The Dynamic Nature of Cultural Perspectives in Marketing.” This theme emphasizes the need for educators and business leaders to...