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The conference focuses on the Consumer Culture Theory Approach explicated by Eric Arnould and Craig Thompson in the March, 2005 issue of the Journal of Consumer Research. Qualitative, interpretive, ethnographic, videographic, netnographic, poetic, and phenomenological consumer research is sought.
Persistent link: https://www.econbiz.de/10005872286
The conference goals are to further debate, stimulate new research, and contribute to theory and practice on critical issues of gender, marketing and consumer behavior. Innovative perspectives, methods and topics are encouraged. Suggested subject areas include, but are not limited to: - Gender...
Persistent link: https://www.econbiz.de/10005872180
The 2006 Workshop will follow a format similar to the first workshop with significant time devoted to discussion and small group interaction. The workshop will be led by distinguished researchers presenting their relevant research. Participants will have the opportunity to interact with these...
Persistent link: https://www.econbiz.de/10005872179
The term "Revolution" is not chosen lightly – it is clear that the role of marketing in both the firm and in society is in a period of substantial change. This change is being driven by many factors, not the least of which are technology, accelerating capabilities to react to consumer...
Persistent link: https://www.econbiz.de/10005872184
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