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Multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “The Dynamic Nature of Cultural Perspectives in Marketing.” This theme emphasizes the need for educators and business leaders to...
Persistent link: https://www.econbiz.de/10005872182
Given the theme of the conference of “Portal to the Pacific – Public Policy in the International Arena”, a diversity of public policy topics of relevance to the conference include but are not limited to the following: - Competitive actions, market effects and anti-trust questions -...
Persistent link: https://www.econbiz.de/10005872181
This conference is open to participation from a variety of audiences, including academicians from marketing, psychology, advertising, communications, and consumer economics. In addition, practitioners in or serving the retailing industry (such as promotional and/or advertising agencies) are...
Persistent link: https://www.econbiz.de/10005872183
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