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Marketing: Building Business, Shaping Society - Incorporating The 5th
American
Marketing
Association/Academy
of
Marketing
Joint Biennial Conference
2005-07-05
–
2005-07-08
-
Dublin
(
Ireland
) -
American Marketing Association Academy of Marketing
The Conference Theme of AM2005 is "Marketing: Building Business, Shaping Society", and embraces an upbeat view of the role of marketing. For much of the past decade, a gloom has enveloped the marketing world, with doubt about the validity of much disciplinary thinking, the role of marketing in...
Persistent link: https://www.econbiz.de/10005871793
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