2015-06-19–2015-06-21 - Hong Kong, Hyatt Regency Hong Kong Shatin (China) - Association for Consumer Research ACR; University of …; …
The theme of AP-ACR 2015 is “Vibrant Integration”. Recent years have witnessed the rapid development in digital technologies and their commercial applications. Such developments have unavoidably brought substantial changes to consumer behavior, which have been re-shaping consumer...