The conference will present a broad selection of papers primarily focussed on the development of business-to-business relationshops and networks in Asia. On this occasion, the theme is Developing Networks in International Marketing and Purchasing.

The annual IMP Conference is the largest international gathering of researchers and instructors in the field of business marketing and purchasing, drawing participants from Europe, the Americas, Asia, Australia and New Zealand. The conference tracks will deal with both traditional IMP research...

The IMP's approach offers a suitable response to the growing challenges in the field of economic sciences stemming from the globalization and increasing complexity of business life. Just as the global commercial problems are often solved at the regional or local level, theoretical or...