Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should...

The basic idea of this stream of workshop is twofold. On the one there is an assumption that looking at management and accounting in a integrated way, or at least making these two areas of research interact, is useful in order to better understand socio economic systems, at different levels. On...

The Fifth ISBEE Congress hosted by Kozminski University should provide a forum for business and academics to grapple with some of the most pressing problems facing businesses all over the world, and the new horizons coming from business ethics research to fill a wide range of expectations...

Topics: - Innovative intellectual capital and intangibles management practices - Intellectual capital Statements and the their organizational, managerial roles - The relevance of Intangibles for value creation - Measuring and Managing intangibles - Intangibles and social, environmental, and...

Topics: - The relationship between reputation and intangible resources’ life cycle; - Accounting and reporting standards and Intangible Assets’ relevance / materiality; - Managing and controlling investments in IA in companies and NPO’s; - Strategic relevance of intangibles measurement for...