Conference Theme: Ethical Decisions in Lifestyle Choices Tracks: Ethical Decisions in Lifestyle Choices; Consumer Behavior; Cross-Cultural and Global Marketing; Entrepreneurship; Logistics and Supply-Chain Management; Marketing Education; Marketing Research; Marketing Strategy; Personal Selling...

Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing in a Turbulent Environment” This theme emphasizes the need for educators and business leaders to recognize,...

Conference Theme: Staying Ahead of Our Competitors: A Global Perspective Managers trying to develop a competitive advantage globally face formidable challenges. Paper and special session proposals that address issues and strategies related to this theme are especially encouraged for submission.