The theme of this conference is "Marketing Challenges in a Turbulent Business Environment." The congress will have presentations of peer-reviewed papers, as well as panel discussions and plenary sessions. The papers can range from theory development to concepts for measurement and modeling to...

The conference theme is "Thriving in a New World Economy" From newspapers to trade publications to scholarly journals, articles abound addressing issues of doing business in a new world economy. We, as international business scholars and, in particular, international marketing scholars, should...

Conference Theme – The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

The theme for the 40th celebration conference – The Sustainable Global Marketplace – is a play on words that befits AMS and the marketplace in which we operate as marketers. Sustainability represents the longevity and, by extension, importance of AMS in the marketing profession, and...

The globalization of the marketplace is affecting consumers and businesses around the world. This conference aims at exploring how marketing crossing the boundaries across national cultures and economies accelerates the emergence of a more homogeneous global consumer culture. The theme...

Conference Theme – “Achieving Balance: Research, Practice, & Career” Ideally, the relationship between the marketing academy and practice should be one of mutual benefit. Practitioners should learn from academics; and academics should learn from practitioners. Closer inspection of our own...

Conference Theme – “Marketing in Transition: Scarcity, Globalism, and Sustainability” Program Tracks: Business-to-Business Marketing; Consumer Behavior; Electronic and Interactive Marketing; Entrepreneurship and Small Business; Environmental Issues in Marketing; Excellence in Marketing...

The purpose of this conference is to define new key areas of exploration in the marketing field and to further existing research. Consistent with a global approach to input, substantial international involvement is sought in hopes of enriching the discipline through the viewpoint of scholars and...

As markets converge, the marketing problem expands. The global marketplace exposes managers and researchers alike to problems of extraordinary complexity while simultaneously providing opportunities for profitability and growth. With the global marketplace, marketers are increasingly asked to...

The conference goals are to further debate, stimulate new research, and contribute to theory and practice on critical issues of gender, marketing and consumer behavior. Innovative perspectives, methods and topics are encouraged. Suggested subject areas include, but are not limited to: - Gender...