Topics: - Institutions and Global Economic Governance - Global Connectivity, Knowledge Clusters, & Entrepreneurship - Innovation in Education, Human Capital & Advancement of Skills - Emerging Markets, Global Connectivity & Competitive Strategy - Management Practices, OB & HRM in a Global...

This symposium aims to bring out some of these brand-related issues. We welcome submissions addressing a broad range of brand strategy and management topics from both theoretical and empirical perspectives.

The Conference Theme: "Convergence and Divergence in the New Europe: Marketing Challenges and Issues" We invite papers dealing with marketing issues in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behaviour, the...

The Doctoral Seminar of the EMAC Regional Conference is a one-day forum for doctoral students to meet their peers and leading academics in the field of marketing in order to discuss their dissertation research. All topics and methodological approaches within the broad field of marketing will be...

More than ever before, the present economic and environmental conditions have prompted businesses and institutions to promote a sustainable and balanced economic development. Sustainability and inclusive growth considerations have assumed even greater significance due to the need to balance...