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Topics: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer culture (PhD students can submit the theoretical frameworks that underpin their doctoral theses); - Concepts...
Persistent link: https://www.econbiz.de/10012817723
The theme of the 2019 Academy of Marketing Science World Marketing Congress draws on the historical significance of Edinburgh as the birthplace of the ‘Scottish Enlightenment’, an intellectual movement that centred on reason and advanced the ideas of liberty, progress and the scientific...
Persistent link: https://www.econbiz.de/10011911061
The Conference theme is "When you tire of marketing you tire of life". Marketing is, in the eyes of many in society, the driving force for growth and change in our world. Despite this, marketers are the first to be maligned when things seem to go wrong. Marketing is, in some quarters, almost a...
Persistent link: https://www.econbiz.de/10012010906
By making the theme of EMAC 2018 “People Make Marketing” we not only tie our conference to its location but reflect the focus of our department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider...
Persistent link: https://www.econbiz.de/10011692467
The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...
Persistent link: https://www.econbiz.de/10011723108
The conference committee welcomes contributions on a wide array of topics using a range of scholarly approaches including theoretical and empirical papers employing qualitative, quantitative and critical methods. Key Topics: - Social media in business, - Social media in education, - Social media...
Persistent link: https://www.econbiz.de/10011573900
The research camp is a mix of plenary presentations and thematic workshops. Two sets of three parallel workshops will be organised. SESSION 1 - "Securing Data from Industry to Meet the Growing Expectation of Top-Tier Journals" by M. Ahearne - "Modeling Markets: Specification and Estimation...
Persistent link: https://www.econbiz.de/10011454494
Six thematic workshops will run in parallel, led by different researchers: - "Academic rigor versus practical relevance: Is marketing research too rigid ”, by Don Lehmann - “Mediation Analysis and Theory Development in Marketing”, by Rik Pieters - “Some things that may help in the review...
Persistent link: https://www.econbiz.de/10010481522
We invite papers, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - New developments in theoretical/ philosophical approaches to understanding consumers, consumption and consumer culture...
Persistent link: https://www.econbiz.de/10010409640
The Centre for the History of Retailing and Distribution invites conference proposals that explore retailing and / or distribution from a historical perspective. Papers focusing on all historical periods or geographical areas and based on any methodological and disciplinary perspective are welcome.
Persistent link: https://www.econbiz.de/10009522116
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