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This conference has been cancelled.
Persistent link: https://www.econbiz.de/10012109947
We invite papers dealing with marketing challenges in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behavior, marketing-mix, sales management, B-2-B marketing, marketing and the environment and marketing and corporate social...
Persistent link: https://www.econbiz.de/10011386050
The conference is aimed to attract researchers interested in marketing issues in changing and growing markets, and issues regarding a regional perspective. All type of research approaches are welcome. Papers concerning theoretical contributions to transition economies, including marketing...
Persistent link: https://www.econbiz.de/10005877796
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