Cancelled and Postponed to July 2021 due to COVID-19.

Today’s global marketplace is truly fast-changing. The rising middle class in emerging markets, disruptive technological breakthroughs, new real-time consumer insights facilitated by big data analytics, changing consumer habits and preferences, growth in international commerce and the relevant...

The biennial Conference on Historical Analysis and Research in Marketing (CHARM) provides a venue for leading academics from around the world to share, discuss and support research in all areas of marketing history and the history of marketing thought. Research includes such areas as...

We invite papers dealing with marketing challenges in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behavior, marketing-mix, sales management, B-2-B marketing, marketing and the environment and marketing and corporate social...

3rd International Conference on Economics Marketing and Management - ICEMM 2014 is the premier forum for the presentation of new advances and research results in the fields of theoretical, experimental, and applied Economics Marketing and Management. The conference will bring together leading...

The expectations that consumers have of brands has changed dramatically in the last two years. For example, expectations within the digital realm now include Twitter customer service accounts and media intensive mobile applications. But creating new engagement points is not limited to the...

Conference Theme – “Creating Value in a Global Marketplace” Program Tracks: Business-to-Business Marketing; Consumer Behavior; Electronic and Interactive Marketing; Ethics, Social Responsibility; Excellence in Marketing Education and Innovative Teaching; International-Multinational...