2011-08-19–2011-08-20 - Guangzhou, Guangdong, Sun Yat-sen University (China) - School of Business, Sun Yat-sen University, Guangzhou; …
We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies.
Topics:
1. Marketing Strategy and Marketing Management
2. Consumer Psychology and Behavior
3. International Marketing and Cross-cultural Marketing
4. Product and Brand Management
5....
