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The co-chairs of the 20th AMS World Marketing Congress invite scholars across all disciplines within marketing and related fields to question the validity of accepted managerial practices, theories, and methods in this new context. In particular, they would like to challenge their scholarly...
We seek contributions addressing issues related to the economic, political and socio-cultural dimensions of creativity and encourage a variety of approaches on the matter. Topics: Creativity and class; Peer production, cinema and music; Media piracy; Self-media production and social media...
The two-week program, directed by Professor Dr. Michael Frenkel, focusses on the following topic: - Trade Integration in Europe and the European Union - Monetary Integration in Europe: The Euro as Europe's Common Currency - Competing in European Markets - Operations Management in Europe -...
The course provides knowledge in: - designing theory based cross-cultural/ international studies - conducting cross-cultural research - quantitative and qualitative cross-cultural comparative methodology - doing cross-cultural collaborative research - doing research in transitional and...
Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based...
The theme of EMAC 2017 is “Leaving Footprints”. Footprints reflect impact, offering evidence for having made a difference. Moreover, they leave a trail for others to follow. This theme highlights substantive academic marketing research that impacts marketing practice, policy makers, and...
Course Topics: - European Integration: The Single European Market of the EU and European Monetary Union - Doing Business in Eastern Europe - Restructuring Companies in Transition Economies - Innovation Strategies of European Companies - European Marketing - The Environment of Mergers and...
The colloquium will be held in Groningen immediately prior to the 46th EMAC Conference 2017. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...
Course Topics: - European Integration: The Single European Market of the EU and European Monetary Union - Doing Business in Eastern Europe - Restructuring Companies in Transition Economies - Innovation Strategies of European Companies - European Marketing - The Environment of Mergers and...
This 2-day international workshop will gather in Munich doctoral students involved in research in the field of the Economics of Digitalization with both theoretical and empirical focus. Topics of interest: Telecommunications; Internet and Software Industries; Regulation and Competition Policy of...
Created in cooperation with RFE-Resources for Economists of the American Economic Association (AEA)