The changes occurred in Iran Banking System and Denationalization of the commercial banks in Iran required reviewing the among-the-banks relations. It means that their views on bank markets and customers need reconstruction. Such a reconstruction allows the banks to find the solutions to the...

Topics: - Advertising / Marketing Communication Issues - Buyer Behavior - Conceptual and Theoretical Papers - Supply Chain Management / Pricing - Market Orientation and Relationship Marketing - Marketing in International and Cross Cultural Environments - Research Methodologies /Empirical...

The Entrepreneurs World Cup will take place simultaneously in London and Antwerp. The Entrepreneurs World Cup will be host to only the world's BEST speakers and biggest names in the field of Internet Marketing, Sales, Leadership and Wealth Creation. Everyone of our speakers will bring you...

Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing on The Global Move.” This theme emphasizes the need for educators and business leaders to recognize,...

The course is divided into three general themes: (1) Marketing Strategy and Innovation, (2) Customer Management and Models, and (3) Branding a Behavioral Perspective.

This conference will bring together academic researchers, especially those working across Southern Africa, to deepen our understanding of how organisations can more effectively engage in the BoP (Base of the Pyramid). The conference will provide an opportunity for researchers to present...

Price formation in marketing channels is of considerable interest for those involved in these channels but also for public authorities. For instance, farmers frequently protest against intermediaries, and, more specifically, against retailers. They often accuse those players of not (or...

The conference welcomes original and innovative papers concerning several essential marketing topics like: - Marketing Research and Research Methodology - Consumer Behavior - Marketing Strategy - Product and Brand Management - Innovation and New Product Development - Pricing Issues - Marketing...

Financial services customers are using more and more channels – such as call centres, online banking etc. This trend looks permanent, but must be managed carefully and efficiently, as the cost of using more channels continues to grow. This year’s Efma Congress will therefore look at the...

The conference is about enhancing customer experience strategies that lead to customer retention, and/or acquisition and maximisation. Think about the technical (and fluffy) things these big companies do to ensure the quality of the customer experience is consistently high. [gemäß den...