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We invite papers, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer culture...
Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...
In seiner nächsten Sitzung beschäftigt sich der „Arbeitskreis Marketinggeschichte“ der Gesellschaft für Unternehmensgeschichte e.V. mit der Parallelentwicklung von Marketing und Marktforschung im Konsumgütersektor. Die Sitzung beschäftigt sich vor diesem Hintergrund mit zwei eng...
This 2-day international workshop will gather in Munich doctoral students involved in research in the field of the Economics of Digitalization with both theoretical and empirical focus. Topics of interest: Telecommunications; Internet and Software Industries; Regulation and Competition Policy of...
The colloquium will be held in Groningen immediately prior to the 46th EMAC Conference 2017. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...
Course Topics: - European Integration: The Single European Market of the EU and European Monetary Union - Doing Business in Eastern Europe - Restructuring Companies in Transition Economies - Innovation Strategies of European Companies - European Marketing - The Environment of Mergers and...
The theme of EMAC 2017 is “Leaving Footprints”. Footprints reflect impact, offering evidence for having made a difference. Moreover, they leave a trail for others to follow. This theme highlights substantive academic marketing research that impacts marketing practice, policy makers, and...
Course Topics: - European Integration: The Single European Market of the EU and European Monetary Union - Doing Business in Eastern Europe - Restructuring Companies in Transition Economies - Innovation Strategies of European Companies - European Marketing - The Environment of Mergers and...
Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based...
The course provides knowledge in: - designing theory based cross-cultural/ international studies - conducting cross-cultural research - quantitative and qualitative cross-cultural comparative methodology - doing cross-cultural collaborative research - doing research in transitional and...
Created in cooperation with RFE-Resources for Economists of the American Economic Association (AEA)