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Conference theme: "From Micro to Macro: Dealing with Uncertainties in the Global Marketplace". The innovations are profoundly impacting consumer experiences. With the challenging marketplace transformations, where do we go next? How do marketers balance maximization of stakeholder value with...
Persistent link: https://www.econbiz.de/10012292100
At this conference, we will celebrate the history of marketing while also exploring its future. Marketing has evolved from “sell, sell, sell” to a world of endless information. Today’s consumers are more likely to take the advice of a social media influencer than they are of a salesperson....
Persistent link: https://www.econbiz.de/10012292101
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