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The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...
Persistent link: https://www.econbiz.de/10012214146
Conference theme: "From Micro to Macro: Dealing with Uncertainties in the Global Marketplace". The innovations are profoundly impacting consumer experiences. With the challenging marketplace transformations, where do we go next? How do marketers balance maximization of stakeholder value with...
Persistent link: https://www.econbiz.de/10012292100
Tracks: - Corporate social responsibility and sustainability; - Green marketing; - Social marketing; - Social entrepreneurship and social innovation; - Sustainable business models with social impact; - Public and political marketing; - Non-profit marketing; - Digital and marketing with social...
Persistent link: https://www.econbiz.de/10012310195
This two-day international workshop will gather in Toulouse doctoral students involved in research in the field of the Economics of Digitalization with both theoretical and empirical focus.
Persistent link: https://www.econbiz.de/10012130375
Marketing for Growth is the theme of this edition of EMAC. We have chosen this theme inspired by the events that have taken place worldwide recently. At a time of need for the recovery of confidence, marketers are vital to strengthening economic stability through its fundamental role in the...
Persistent link: https://www.econbiz.de/10012306617
At this conference, we will celebrate the history of marketing while also exploring its future. Marketing has evolved from “sell, sell, sell” to a world of endless information. Today’s consumers are more likely to take the advice of a social media influencer than they are of a salesperson....
Persistent link: https://www.econbiz.de/10012292101
Topics: Marketing pioneers; Histories of the development and evolution of the marketing discipline; Varieties of marketing cultures and histories; Writing the past: constructing histories in/for marketing; Exploring the historical role of relationships and networks in marketing; Historical...
Persistent link: https://www.econbiz.de/10012232074
Key Topics: Social media in business; Social media in education; Social media in the present knowledge economy; The networked citizen; Monitoring and evaluating social media; Security of social media. Mini Tracks: Social Media Networking and Government. We are aware that the uncertainty...
Persistent link: https://www.econbiz.de/10012266795
DERMARKENTAG wird um 1 Jahr bis zum September 2021 verschoben. Bisher eingegangene Einreichungen werden selbstverständlich gern für den neuen Call for Papers 2021 berücksichtigt. DERMARKENTAG hat sich in den letzten Jahren zu einer führenden Diskussionsplattform für die Zukunft der...
Persistent link: https://www.econbiz.de/10012123448
The ANZMAC Doctoral Colloquium offers a platform to assist PhD students in developing and shaping their current research practice towards successful academic careers. Designed to connect students to peers and academic mentors, the Doctoral Colloquium at ANZMAC 2021, will offer a...
Persistent link: https://www.econbiz.de/10012308632
Created in cooperation with RFE-Resources for Economists of the American Economic Association (AEA)