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The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...
In der "Wissenschaftlichen Kommission Marketing" im Verband der Hochschullehrer für Betriebswirtschaft e.V. werden alle Wissenschaftler angesprochen, die sich mit dem Fach Marketing in seinen verschiedensten Facetten, mit der Erforschung markt- und kundenorientierten Verhaltens von...
This course sets as its learning goal that students will familiarize themselves with theoretical and methodological approaches to the study of international sales management, which can be divided into following objectives: - Knowledge related: The students will be able to describe and explain...
Confernce Topics: Islamic Marketing and Business, Islamic marketing, Islamic branding, Muslim consumers, Commercializing Islam, Islamic marketing mix, Islamic business ethics, Islam and business, Islamic HR, Islamic management and leadership, Islamic and Social entrepreneurship, Emerging Islamic...
This two-day international workshop will bring together in Louvain-la-Neuve doctoral students involved in research in the field of the Economics of Digitization with both theoretical and empirical focus. Topics: Telecommunications – Internet and Software Industries – Regulation and...
We invite submissions, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer...
The seminar will explore consumption behavior and food chain dynamics as the result of the capabilities, strategies and environment of stakeholders in the food chain, including consumers. Consumption dynamics mostly refer to food transition with a rising intake of meat, sugar, fats and processed...
Today’s global marketplace is truly fast-changing. The rising middle class in emerging markets, disruptive technological breakthroughs, new real-time consumer insights facilitated by big data analytics, changing consumer habits and preferences, growth in international commerce and the relevant...
The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the...
The conference theme of 2019 is: “Tackling the underlying neural and psychological mechanisms of human economic decision making” Topics preferably combine problems in economics, psychology, and/or neuroscience, and include (but are not restricted to): - Linking choice data and decision...
Created in cooperation with RFE-Resources for Economists of the American Economic Association (AEA)