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The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...
The Doctoral Colloquium (DC) offers Marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; feedback on their studies, and an opportunity to network with other academics and students. Consistent with the overall theme of the ANZMAC conference...
CONFERENCE TRACKS: Consumer Behaviour; Consumer Culture Theory; Digital Marketing and Social Media; Industrial Marketing; Innovation and Design; International Marketing; Macromarketing and Marketing and Public Policy; Marketing Communications; Marketing Education; Marketing Theory and Research;...
In the Business World, the International Marketing Trends Conference has proven to be a unique place to share new perspectives on key marketing issues. In the challenging context of a constantly changing environment, the aim of the conference is to help identify how to build up true innovations...
Areas would be considered for presentation include all areas of Economics, Business, Finance, Entrepreneurship, Marketing, Agricultural Economics, Agribusiness, Ethical Business, Leadership, etc.
Papers can include topics on the areas of Communication, Management, and Marketing. Related disciplines will be considered, including papers on Education for the panel.
This conference invites papers and special session proposals that contribute to a better understanding of the Islamic marketing context through both theoretical and empirical perspectives. Topics include, but are not limited to, Islamic marketing, Islamic business, and Islamic economics.
The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...
By making the theme of EMAC 2018 “People Make Marketing” we not only tie our conference to its location but reflect the focus of our department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider...
Key Topics: - Social media in business - Social media in education - Social media in the present knowledge economy - The networked citizen - Monitoring and evaluating social media - Security of social media
Created in cooperation with RFE-Resources for Economists of the American Economic Association (AEA)