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Conference Tracks : - Advertising & IMC, - B2B Marketing & Channels of Distribution, - Brand Management, - Consumer Behavior, - Digital Marketing & Social Media, - Ethics, Sustainability, & Corporate Social Responsibility, - Innovation & New Product Development, - International Marketing, -...
The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...
By making the theme of EMAC 2018 “People Make Marketing” we not only tie our conference to its location but reflect the focus of our department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider...
Key Topics: - Social media in business - Social media in education - Social media in the present knowledge economy - The networked citizen - Monitoring and evaluating social media - Security of social media
We invite theoretical, empirical and conceptual contributions on topics such as: - Digital Media, Journalism, Search Engines, Online Social Networks, - Algorithms, Mechanism Design, Finance, Entrepreneurship, - Crowdfunding, Crowdsourcing, Sharing Economy and Gig Work, - Platform competition and...
ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research.
Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...
Conference Theme: Marketing, Managing and Financing Organizations in International and Local Environments. The conference is inviting papers in all areas that will shed some light on issues that are of paramount importance to managing, marketing and financing organizations successfully....
The conference will offer a unique opportunity to analyze current developments in researching of marketing, business, management, economics and other related fields among scholars, experts and other stakeholders.The theme of the 9th EMAC Regional Conference is focused upon the ways of bridging...
Conference tracks: - IB theory: from going international to designing international business models, - Internationalization theory and practice: from rethinking MNEs, to SMEs and BGs, - International entrepreneurship, strategy, innovation and international family firms, - Regional cooperation,...
Created in cooperation with RFE-Resources for Economists of the American Economic Association (AEA)