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DERMARKENTAG2018 heißt alle Wissenschaftlerinnen und Wissenschaftler herzlich willkommen, die sich in der Forschung mit dem Thema „Marke und Markenführung“ beschäftigen. Neben etablierten ForscherInnen soll die Veranstaltung insbesondere auch jungen WissenschaftlerInnen die Möglichkeit...
ESOBE stands for European Seminar on Bayesian Econometrics. This series of seminars was launched in 2010 with the first meeting in Rotterdam. In recent decades Bayesian econometrics has expanded enormously in areas such as optimal processing of information from different sources, efficient...
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...
This course sets as its learning goal that students will familiarize themselves with theoretical and methodological approaches to the study of international sales management, which can be divided into following objectives: - Knowledge related: The students will be able to describe and explain...
We invite submissions, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer...
The seminar will explore consumption behavior and food chain dynamics as the result of the capabilities, strategies and environment of stakeholders in the food chain, including consumers. Consumption dynamics mostly refer to food transition with a rising intake of meat, sugar, fats and processed...
The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the...
Created in cooperation with RFE-Resources for Economists of the American Economic Association (AEA)