Концепция «4Р» и планирование маркетинга в кратком и ясном изложении
Alternative title: | The Concept of the "4P" and Marketing planning in a concise and clear Interpretation |
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Year of publication: |
2012
|
Authors: | Kaluzhsky, Mikhail |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | marketing | marketing mix | concept of «4P» | trade policy | price policy | communication policy | marketing strategy | sales strategy | marketing planning | marketing plan | marketing program | planning principles in marketing |
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