Концепция «4Р» и планирование маркетинга в кратком и ясном изложении

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is paid to the practical application of the concept of «4P» in Russian conditions.

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Alternative title:	The Concept of the "4P" and Marketing planning in a concise and clear Interpretation
Year of publication:	2012
Authors:	Kaluzhsky, Mikhail
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	marketing \| marketing mix \| concept of «4P» \| trade policy \| price policy \| communication policy \| marketing strategy \| sales strategy \| marketing planning \| marketing plan \| marketing program \| planning principles in marketing

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising
Source:	RePEc - Research Papers in Economics

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