Маркетинговый аспект формирования оптимального промышленного ассортимента товара для малого бизнеса

Article deals with matters of quantitative methods of creating the optimal range for a small manufacturing enterprise. The classical approach to the formation of an optimal production program based on mathematical methods for linear programming is viewed through the prism of consumer preferences. As a result of proposed road modernization of the classical scheme, taking into account consumer preferences on the basis of the model Fishbein. An example of the use of standard software for creating the optimal range of industrial products for small manufacturing enterprises.

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Year of publication:	2008-11-10
Authors:	Sidorchuk, Roman

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Type of publication:	Book / Working Paper
Language:	English ; Russian
Notes:	Sidorchuk, Roman (2008): Маркетинговый аспект формирования оптимального промышленного ассортимента товара для малого бизнеса. Published in: Маркетинг в России и за рубежом (Marketing in Russia and abroad) , Vol. 1, No. 2009 (8 January 2009): pp. 72-81.
Classification:	L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; O25 - Industrial Policy ; O24 - Trade Policy; Factor Movement Policy; Foreign Exchange Policy ; L10 - Market Structure, Firm Strategy, and Market Performance. General ; O21 - Planning Models; Planning Policy ; L00 - Industrial Organization. General ; L16 - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure; Industrial Price Indices ; M31 - Marketing ; L23 - Organization of Production ; E23 - Production ; L26 - Entrepreneurship ; M30 - Marketing and Advertising. General ; D24 - Production; Capital and Total Factor Productivity; Capacity
Source:	BASE

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