Перспективные формы продвижения товаров в условиях мирового экономического кризиса

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of marketing.

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Alternative title:	Prospective forms of promotion of goods in the global economic crisis
Year of publication:	2011
Authors:	Kaluzhsky, Mikhail
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	economic crisis \| marketing \| economic model \| internet marketing \| e-payments \| cross-border transactions \| electronic trading platform \| dropshipping \| global marketing \| e-commerce

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	L21 - Business Objectives of the Firm ; L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration ; L25 - Firm Size and Performance ; L26 - Entrepreneurship ; M15 - IT Management ; M30 - Marketing and Advertising. General ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011199841