Реклама в мобильных приложениях

The article analyzes the new method of mobile advertising. Advertising in mobile applications - a subspecies of mobile marketing, where advertising is distributed using mobile phones and smartphones. Ad placement is going on inside of applications and games for smartphones. It has a high potential due to the large number of mobile phone users (over 6.5 billion in 2013).

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Year of publication:	2015-06-10
Authors:	Sobolevsky, Alexandr

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Type of publication:	Book / Working Paper
Language:	English ; Russian
Notes:	Sobolevsky, Alexandr (2015): Реклама в мобильных приложениях.
Classification:	M0 - Business Administration and Business Economics; Marketing; Accounting. General ; M31 - Marketing ; M37 - Advertising
Source:	BASE

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