Четыре вида продвижения товара в маркетинге

The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications.

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Alternative title:	Four Types of Promotion of Goods in Marketing
Year of publication:	2012
Authors:	Kaluzhsky, Mikhail
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	marketing \| communication policy \| promotion \| advertising \| direct sales \| sales promotion \| marketing communications

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011199843