1 + 1 does not always equal value creation: The case of YouTube
| Year of publication: |
2013
|
|---|---|
| Authors: | Kuppelwieser, Volker G. ; Simpson, Merlin C. ; Chiummo, Gabriel |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 10310125. - Vol. 24.2013, 3, p. 311-321
|