Applications of management sciences in marketing
ed. by David B. Montgomery; Glen L. Urban
| Year of publication: |
1970
|
|---|---|
| Other Persons: | Montgomery, David B. (contributor) ; Urban, Glen L. (contributor) |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Marktforschung | Betriebswirtschaftliche Entscheidung | Betriebsführung | Absatzpolitik | Preisgestaltung | Produktgestaltung | Werbung | Handelspersonal | Operations Research | Operations research | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIII, 481 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. nach. d. einz. Kap. Montgomery, David B. and Glen L. Urban: Management science in marketing. A companion vol. |
| ISBN: | 0-13-038851-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049818