Market segmentation : concepts and applications
ed. by James F. Engel, Henry F. Fiorillo, Murray A. Cayley
| Year of publication: |
1972
|
|---|---|
| Other Persons: | Engel, James F. (ed.) ; Fiorillo, Henry F. (ed.) ; Cayley, Murray A. (contributor) |
| Publisher: |
New York, NY [u.a.] : Holt, Rinehart, Winston |
| Subject: | Absatz | Absatzpolitik | Absatzplanung | Marktforschung | Produktgestaltung | Werbung | Vereinigte Staaten | Marktsegmentierung | Market segmentation | Theorie | Theory | Marketingmanagement | Marketing management |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIII, 486 S graph. Darst 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Enthält Aufsätze Bibliogr. S. 469-483 26 Beiträge versch. Verf. |
| ISBN: | 0-03-088082-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000580227