Computer innovations in marketing
[by] Evelyn Konrad and others
| Year of publication: |
[1970]
|
|---|---|
| Authors: | Konrad, Evelyn |
| Institutions: | American Management Association (contributor) |
| Publisher: |
[New York] : American Management Association |
| Subject: | Elektronik | Absatztechnik | Lagerhaltung | Marktforschung | Werbung | Preisgestaltung | Betriebswirtschaftliche Verfahrensforschung | Innovation | Computer | Theorie | Theory | Computerunterstützung | Computerized method | Marketing |
| Published items: |
29 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 387 S. Ill. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references 29 Beiträge verschiedener Verfasser |
| ISBN: | 0-8144-5211-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000590343