Marketing Management Viewpoints : Commentary and readings
| Year of publication: |
1970 ; 2. ed
|
|---|---|
| Authors: | Walters, Sherwood George ; Sweet, Morris L. ; Snider, Max D. |
| Publisher: |
Cincinati : South-Western Publ. Co |
| Subject: | Marktforschung | Verbraucher | Absatzpolitik | Marketingmanagement | Marketing management |
| Published items: |
28 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 536 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000596203