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New essays in marketing theory
Fisk, George, (1971)
Evaluating marketing performance
Boddewyn, Jean J., (1971)
Managerial analysis in marketing
Sturdivant, Frederick D., (1970)
Marketing in action : a dynamic business decision game
Day, Ralph L., (1962)
Marketing in action : a decision game
Day, Ralph L., (1968)
Consumer benefits versus product attributes : an experimental test
Wu, Tsung-wen, (1988)