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Understanding the market in digital environment : a sensemaking framework for marketing strategy
Pinarbasi, Fatih, (2021)
Enabling and cultivating wiser consumption : the roles of marketing and public policy
Ozanne, Lucie K., (2021)
Why and how commercial marketing should promote sufficient consumption : a systematic literature review
Gossen, Maike, (2019)
Can attitudes predict customer behavior?
Adler, Lee, (1966)
Phasing research into the marketing plan
Adler, Lee, (1972)
Adler, Lee, (1968)