Language and business : international communication strategies in Saxon small and medium-sized companies
vorgelegt von Sylva-Michèle Sternkopf
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Sternkopf, Sylva-Michèle (contributor) |
| Subject: | Internationales Marketing | International marketing | Fremdsprache | Foreign language | Interkulturelles Management | Cross-cultural management | KMU | SME | Sachsen | Saxony | Klein- und Mittelbetrieb | Kommunikations-Mix | Werbesprache | Englisch |
| Extent: | Online-Ressource, 377 S. = 1,96 MB, Text graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Chemnitz, Techn. Univ., Diss., 2004 |
| Notes: | Zsfassung in dt. Sprache Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002411179