Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
ed. by Frank R. Kardes; Paul M. Herr; Jacques Nantel
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Kardes, Frank R. (ed.) ; Herr, Paul M. (contributor) ; Nantel, Jacques (contributor) |
| Institutions: | Advertising and Consumer Psychology Conference <23, 2004, Montréal> (contributor) |
| Publisher: |
Mahwah, NJ [u.a.] : Erlbaum |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Werbepsychologie | Psychology of advertising | Theorie | Theory | Kognition | Cognition | Sozialpsychologie | Verbraucherverhalten | Verbraucher | Werbung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 402 S. Ill., graf. Darst. 24 cm |
|---|---|
| Series: | |
| Conferences: | Annual Advertising and Consumer Psychology Conference ; 23 (Montréal, Québec) : 2004.05.21-23 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Bibliografie ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP 0507 |
| ISBN: | 0-8058-5520-3 ; 978-0-8058-5520-3 |
| Classification: | Sozialpsychologie: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002454921