Fundamentals of marketing research ; Vol. 4
| Year of publication: |
2007 ; 1. publ.
|
|---|---|
| Other Persons: | Malhotra, Naresh K. (contributor) |
| Published in: |
Fundamentals of marketing research ; Vol. 4
|
| Publisher: |
Los Angeles, Calif. [u.a.] : SAGE Publ. |
| Subject: | Marktforschung | Market research | Marketingtheorie | Marketing theory | Theorie | Theory |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VI, 433 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturagaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003530742