Contemporary research in e-branding
Subir Bandyopadhyay, [ed.]
| Year of publication: |
c 2009
|
|---|---|
| Other Persons: | Bandyopadhyay, Subir (ed.) |
| Publisher: |
Hershey, Pa. : Information Science Reference |
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Markenführung | Brand management | Welt | World | Markenpolitik | Internet |
| Description of contents: |
"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher
Table of Contents [swbplus.bsz-bw.de]
|
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIX, 358 S. Ill., graph. Darst. 29 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 19 Beitr. 0810 |
| ISBN: | 978-1-59904-815-4 ; 978-1-59904-813-0 ; 1-59904-813-2 ; 978-1-59904-815-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003685427